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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective

“…Based on Nayar's (2009) analysis of stars, Kerrigan (2010) has further broadened the definition of stars to include directors and other crucial creative personnel. Research in the marketing literature has previously labelled the 'star' as a key variable for the analysis of econometric-based box office performance (De Vany & Walls, 1999;Neelamegham & Chintagunta, 1999). Research by Lorenzen and Täube (2008) has revealed that the star plays a more influential role in the success of mainstream films in India than in Hollywood; Nayar (2009) also confirms this.…”

Assessing Malaysia’s Creative Industry: Progress and Policies in the Case of the Film Industry

“…Essentially, box-office revenue is positively correlated with this -the longer legs a movie has, the more it can earn. In the NA market, the usual movie contract run is about 4-8 weeks with Arthur De Vany and W. David Walls (1999), professing that a movie's box-office potency is 35, 19 and 12% respectively in its first three weeks' run. In this respect, the run at the cinema for most LMs is rather short -on average, from 2012-2016, is just under 3 weeks.…”

“…Interestingly, such "quality screening", will also be the basis of a LF in receiving the greenlight for eligibility for the mandatory screening scheme. While quality is certainly crucial -a movie's success is ultimately driven by its quality (Vany & Walls, 1999), ascertaining it before a movie's release is often difficult hence the famous quote by legendary Hollywood screenwriter William Goldberg, "With due respect, nobody knows anything" (Vany & Walls, 1999), referring to the unpredictability of the industry. While the long-term effects of this move is difficult to assess at this junction, intuitively at least, the move may be counterproductive in that first, quality is difficult to assess (what more, box-office success) and secondly, film-makers may be reluctant to be subjected to such scrutiny.…”

Revealed word-of-mouth demand and adaptive supply: survival of motion pictures at the Australian box office

“…1 Such an approach is an obvious task for economic analysis as it is directly consistent with the studio/distributor's objective function. Unfortunately, however, empirical models of demand based on revenues are often complicated by the pervasive word-of-mouth effect that leads to extremely skewed and kurtotic revenue distributions somewhat invalidating traditional OLS techniques-see De Vany and Walls (1996Walls ( , 1999Walls ( , 2004, Collins et al (2002), Walls (2005a, b, c).…”

“…De Vany and Walls have contributed significantly to this area with the research collated in De Vany (2004) that also provides a useful survey of the literature. See, in particular, De Vany and Walls (1996Walls ( , 1999Walls ( , 2004. See also Walls (1997Walls ( , 2005a.…”