The study of language communities, where language practices are subordinated to social behavior and shaped by linguistic innovations and traditions, opens up a wide area for research in sociolinguistics. For this reason, focusing on and studying language communities and implementing language practices as a means of learning is relevant for linguistics. The study aims to establish the effectiveness of incorporating sociolinguistic achievements into the work with students in linguistics. In particular, it includes an investigation of the specifics of verbal interaction and studying the communicative behavior of language communities and speech practices. It involves an analysis of the effectiveness of involving students in the research process and innovating their motivation to study sociolinguistics. The research methodology is based on a comprehensive approach, utilizing observation, descriptive methods, analysis, and synthesis. The main method employed is an experiment. Also, an assessment of the implementation of the new methodology includes surveys conducted at the final stage. The main hypothesis of the study assumes that using sociolinguistic theories during research and educational work with students is an effective academic practice. Furthermore, applying the study of language communities and speech practice models is necessary for a specialist in linguistics. Further research would be promising to consider the experience of successful students' research projects, as well as studies of the linguistic aspects of social interaction within university educational practices. In particular, the process of preparing and implementing team projects in education is the key to ensuring a friendly environment for all participants of the educational process.