A 21st-Century Approach to Health Tourism Spas: The Case of Portugal

Gustavo, Nuno

doi:10.1375/jhtm.17.1.127

Cited by 55 publications

(52 citation statements)

References 5 publications

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“…Kao planetarni fenomen i deo zdravstvenog turizma, beleži najdinamičniji rast u odnosu na ostale segmente te privredne grane (Smith & Puczkó, 2008;Gustavo, 2010).…”

Section: Uvodunclassified

Education for work in wellness tourism: Case study

Koščak¹,

Mišković²,

Romanov³

et al. 2018

TIMS. Acta

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“…Kao planetarni fenomen i deo zdravstvenog turizma, beleži najdinamičniji rast u odnosu na ostale segmente te privredne grane (Smith & Puczkó, 2008;Gustavo, 2010).…”

Section: Uvodunclassified

Education for work in wellness tourism: Case study

Koščak¹,

Mišković²,

Romanov³

et al. 2018

TIMS. Acta

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“…Chen et al, 2013;Gustavo, 2010;Koh et al, 2010;Mueller & Kaufmann, 2001;Pesonen & Komppula, 2010;Pesonen et al, 2011). For example, in a study conducted by Koh et al (2010), which was to identify market segments among spa goers, based on a set of benefit variables.…”

Section: Market Segmentation Theorymentioning

confidence: 99%

Segmenting Spa Customers Based on Rate Fences Using Conjoint and Cluster Analyses

Guo

Guillet

Küçükusta

et al. 2015

Asia Pacific Journal of Tourism Research

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The purpose of this study was to segment spa customers based on their preferences for spa rates and restrictions. A survey was conducted using a self-administrated questionnaire distributed to Chinese visitors in Hong Kong with spa experience. Four distinct customer segments were identified by combining conjoint and cluster analyses: treatment-oriented spa goers, guarantee-sensitive spa goers, price-sensitive spa goers, and fewer days advance booking seekers. The results support the effectiveness of combining conjoint and cluster analyses in market segmentation studies. The findings will be useful for spas in designing rate fences preferred by different types of customers, which could in turn increase spa revenue.

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“…Thermal springs have long attracted flows of people primarily seeking to improve their health [1,2]. These mineral waters' benefits and properties have been combined with a new understanding of health tourism that requires higher-quality specialized offers that meet increasingly demanding consumers' needs [3][4][5][6].…”

Section: Introductionmentioning

confidence: 99%

Factors Associated with Spa Tourists’ Satisfaction

2021

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Most spas are surrounded by beautiful natural environments, so these facilities contribute to sustainable economic development and their guests are national and local tourists with a high average stay. This study has the objective of analyzing the factors associated with the level of satisfaction and the profile of spa tourists in Andalusia, southern Spain. The methodology used was a quantitative study based on a stratified cross-sectional survey. Each stratum was a spa, with a population of 53,231 users per year, whose final sample included 725 users. The results found were that the profile of Andalusian spa tourists is predominantly female, over 56 years old, and retired with average incomes below one thousand euros. The level of satisfaction of its users is above the average in the factors of accommodation, restaurants, spa, and public roads and natural environment and most of these clients would recommend it to others [92.4%] and express the intention to return [63.6%] which indicates that Andalusian spas show a very high level of customer loyalty. The study has the limitation of being cross-sectional quantitative research carried out in Andalusia that could be complemented in future research with a qualitative study with experts. The research presents contributions for companies since they could develop strategies to attract users with younger profiles with activities, prices, or spaces that are more appropriate to their needs and seek the conditions to increase the satisfaction of these segments. The study is original since this research is a quantitative study that shows the real profile of the Andalusian spa tourist and their high level of satisfaction with the spa and their loyalty. The surveys were conducted at each spa by a face-to-face researcher with a response rate of 98%.

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A 21st-Century Approach to Health Tourism Spas: The Case of Portugal

Cited by 55 publications

References 5 publications

Education for work in wellness tourism: Case study

Education for work in wellness tourism: Case study

Segmenting Spa Customers Based on Rate Fences Using Conjoint and Cluster Analyses

Factors Associated with Spa Tourists’ Satisfaction

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