A/B-testing as an efficient tools for digital marketing

Fedorchenko, Andriy; Ponomarenko, Igor

doi:10.33813/2224-1213.19.2019.4

Cited by 3 publications

(2 citation statements)

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“…Ranjbarfard & Kheiri (2019) emphasized that infographic is one of the components of website evaluation that has a positive and significant impact on website quality, user satisfaction with the website, and their desire to return to the website. Fedorchenko & Ponomarenko (2019) tested a number of approaches to website A/B split testing in the context of implementing the company's online digital marketing strategy. They examined the main approaches to implementing A/B split testing as an effective tool for improving conversion of a corporate website using a system structural and comparative analysis.…”

Section: Research Backgroundmentioning

confidence: 99%

Proceedings - The Eleventh International Symposium GRID 2022

2022

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It is my great pleasure to introduce You the research papers of the Eleventh Symposium on Graphic Engineering and Design.With this proceeding we continue the works of previous symposiums which have been held biennial since year 2002.We're delighted that this international symposium has once again gatered a great number of participants from many countries as it became a tradition over the past 20 years.The papers include the achievements of researches in the field of technology and scientific areas relevant to graphic technology and graphic design. Through the work of the symposium GRID we continued significant scientific cooperation with educational institutions all over the world. With them we are continuing good cooperation which is the driving force for the creation and display of new developments, both individual and common. I want to thank everyone who participated with their paper and presentation in the Symposium. Your contribution is significant for the improvement of the Symposium on Graphic Engineering and Design GRID 22. The research achievements presented here are also valuable to the scientific and professional community and are highly appreciated.

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Section: Research Backgroundmentioning

confidence: 99%

Proceedings - The Eleventh International Symposium GRID 2022

2022

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Infographics in digital ads: A/B testing for content optimization

Bratić¹,

Jurečić²,

Ivančević³

et al. 2022

Proceedings - The Eleventh International Symposium GRID 2022

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Internet users are bombarded every day with various ads, and they try to block them in all possible ways. If they do not block them, they usually pay little attention to them. Therefore, ads need to be creative and provide as much relevant information as possible about the advertised product or service at a glance in order to lead to conversions. For this purpose, the benefits of infographics can be used very well, in addition to dynamic forms of ads that consist of audio and video elements, especially in a responsive web environment. This type of advertising is also great for posting on social media, where the flow of information and responses is very fast. Infographics actually represent a visual presentation of information through a combination of typography, symbols, pictograms, shapes, and colours and are used to present complex information quickly and clearly. The use of infographics as one of the multimedia elements in digital advertising contributes to the optimization of advertising content, which also contributes to SEO optimization. To investigate the extent to which infographics in digital advertising can contribute to the optimization of advertising content in a responsive web environment, A/B testing of multimedia advertising content presented through infographics and content that contained all relevant information about the advertiser and was not presented in the form of an infographic was conducted on two types of screens. The A/B testing model itself provides the opportunity to maximize conversion rates, but it also provides a significant increase in knowledge about how advertising content is presented. It can also establish a set of optimized practices for multimedia elements of ad content. The proposed testing model provides the perfect opportunity to properly test your ad before launch. The same analogy can be applied to other multimedia elements used to create ads, such as photos, animations, colours, content management system elements, etc. The obtained results provide valuable information about infographics possibilities in advertising content optimization in a responsive web environment because they load faster, are suitable for small screens, and do not tire users.

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Be Like Amazon

Tarabasz

2021

Cases on Digital Strategies and Management Issues in Modern Organizations

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Gaining competitive advantage requires a detailed benchmark of performance against other market players, and profound gap analysis in comparison to the best practice applies to the audit of the digital presence (online footprint analysis), which, based on scripting codes, is done easily on its premises. SEO software and social medial listening tools allow for a comprehensive understanding of the digital performance of the company. Unfortunately, some businesses underestimate the potential dormant in different types of live analytics and performance trackers and being unaware of the analysis capacity to be performed on competitors and market leaders completely off cost. The case presents a study of a digital footprint template analysis performed for Amazon in the United Arab Emirates and shows the comparison with local and global market players like Noon.com, eBay, or Alibaba using software like SEMrush, SimilarWeb, and Brand24 to showcase how to leverage on gathered insights and gain competitive advantage.

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A/B-testing as an efficient tools for digital marketing

Cited by 3 publications

References 0 publications

Proceedings - The Eleventh International Symposium GRID 2022

Proceedings - The Eleventh International Symposium GRID 2022

Infographics in digital ads: A/B testing for content optimization

Be Like Amazon

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