“…Indeed, as Carr (1996, p. 263) has affirmed, BUntil we make it clear that we too cherish society's highest values, speak its language, and are sensitive to its political yearnings, we should expect to be ignored; and, we will be.D isseminating reliable data and effective interventions that address society's challenges is a sound way to gain cultural acceptance. Fortunately, we can climb the shoulders of prominent authors, whose advice is invaluable in pursuing such an endeavor (Allen, Barone, & Kuhn, 1993;Critchfield, 2014;Freedman, 2015;Friman, 2014a;Morris, 1985Morris, , 2014Normand, 2014;Reed, 2014;Schlinger, 2014a;Smith, 2016;Todd, 2014;Vyse, 2014;Zarcone, 2015). The reason why Brazilian behavior analysts do not publish outside the box, however, does not lie primarily in their unawareness of BA isolation, potential media, or dissemination strategies but in the absence of contingencies of reinforcement for dissemination.…”