Reducing energy consumption and increasing ethylene recovery rate can effectively optimize the operation of ethylene columns. This paper discusses the trade-off between energy consumption and recovery rate in different scenes. For normal condition, the influences of energy consumption and recovery rate on economic benefits are represented as energy consumption of separation and energy consumption of circulation, while the unseparated ethylene is recycled by the bottom circulatory system. The operation optimization, whose objective is economic benefits, is achieved at the lowest total energy consumption, the sum of energy consumption of separation and circulation. For abnormal condition caused by furnace decoking, the objectives of operation optimization are economic benefits and operability. Operability, affected with remarkable production fluctuation, is quantified by variation of gas and liquid loads. Moreover, the Pareto curve of the multiobjective optimization problem was obtained with total energy consumption and variation of gas/liquid loads as objectives, and the inflection point achieves the equilibrium of economic benefits and operability. Therefore, the balance of recovery rate and energy consumption is crucial to improve economic benefits. Furthermore, moderately operating recovery rate and energy consumption is suitable to maximize economic benefits and operability simultaneously for production fluctuation.