“…VOS viewer graphically visualizes the nodal network using two standardized weights, such as the number and total strength of the links (Donthu et al , 2020a, b, 2021c; Öztürk, 2020; Sureka et al , 2020; Yang et al , 2020). VOS viewer is a commonly used application for network analysis of this kind (Estevão et al , 2017; Güzeller and Çeli̇Ker, 2018; Kawuki et al , 2021; Leong et al , 2020; Michael Hall, 2011; Rey-Martí et al , 2016). The author keywords co-occurrence specifies which keywords are most prominent (Leong et al , 2020), citation and co-citation analysis, and bibliometric visualization are examples of such techniques.…”