A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021

Wang, Shaoshan; Liu, Matthew Tingchi; Pérez, Andrea

doi:10.1108/apjml-07-2022-0651

Cited by 22 publications

(20 citation statements)

References 79 publications

(152 reference statements)

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“…The perception of poor product quality is one of the main obstacles to sustainable product consumption (Gleim et al, 2013; Tanner & Wölfing Kast, 2003). Specifically, consumers tend to perceive that green products are inferior to comparable nongreen products in many aspects, such as strength and fragrance (Gleim et al, 2013; Wang et al, 2023). Consistent with the current research, consumers associated alcoholic beverages in sustainable paper bottles as lower in flavor and mouthfeel compared with those packaged in glass bottles.…”

Section: Literature Reviewmentioning

confidence: 99%

“…A recent review (Wang et al, 2023) has demonstrated that the purchase of sustainable products is determined by various factors. The perception of poor product quality is one of the main obstacles to sustainable product consumption (Gleim et al, 2013; Tanner & Wölfing Kast, 2003).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Although paper bottles for numerous Food & Beverage (F&B) products are now quite common in the marketplace, and research in green marketing has been a topic of interest in the past few decades (Wang et al, 2023), paper bottling in the alcoholic sector is still in the nascent stages. Our understanding of consumers' attitudes toward these novel packaging methods containing alcohol per se is limited, leaving a potential gap in this research stream.…”

Section: Introductionmentioning

confidence: 99%

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Negative halo effects of sustainable packaging

Techawachirakul,

Pathak,

Motoki

et al. 2023

Psychology and Marketing

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More firms are adopting “green packaging” due to regulatory and environmental concerns. The alcoholic beverage industry has recently joined the lobby and major producers have introduced creative paper bottles for their alcoholic drinks. Previous research on sustainable labeling (e.g., eco‐friendly labels) has shown the positive halo effect where sustainable labeling induces positive evaluations. In contrast, our research aims to reveal the negative halo effects of sustainable packaging in the case of paper‐bottled alcoholic beverages. Across three studies, we explore consumers' perceptions toward alcoholic drinks packed in innovative paper bottles. Studies 1–2 demonstrate that consumers hold inferior expectations (i.e., sensory attributes, price, and purchase likelihood) toward alcoholic beverages packed in paper bottles. Study 3 demonstrates that the enforced messaging and attractive packaging can mitigate the negative halo effect for self‐consumption and gifting. These findings contribute to the literature on sustainable packaging, especially in the novel space of paper‐bottled alcoholic drinks.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Negative halo effects of sustainable packaging

Techawachirakul,

Pathak,

Motoki

et al. 2023

Psychology and Marketing

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“…E-social interactions. E-social interactions refer to social interactions that take place online or through electronic means, such as social media, messaging apps, online forums or digital platforms (Hajli, 2014;Raman, 2021;Wang et al, 2022). These interactions may involve communication, collaboration, sharing information or engaging in activities with the community based on technology (Raman, 2021;Sun and Wang, 2020).…”

Section: Identification Of the Essential Factorsmentioning

confidence: 99%

“…In addition, cognitive factors have given rise to new marketing trends that can lead to uncontrolled buying behavior, particularly among young people (Sun and Wang, 2020;Wang et al, 2022). According to the emotional affection stage of the theory, impulsive purchasing behavior is a determinant factor that influences a consumer's attitude toward an e-commerce website (Lim and Kim, 2022).…”

Section: Development Of the Research Framework And Hypothesesmentioning

confidence: 99%

Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy

Phan

Huang

2023

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Purpose This study aims to investigate the cognitive factors and e-social interactions that influence the green purchase intention of Vietnamese consumers. Design/methodology/approach This study conducted the survey with 453 samples of young consumers in Vietnam, using the partial least squares structural equation modeling approach to evaluate the measurement quality to deal with research objectives. Findings The findings of this study demonstrate that cognitive factors positively impact green purchase intentions in Vietnam. Moreover, the analysis revealed that the attitude variable played a mediating role in this model, whereas the social norms factor did not. Research limitations/implications This study presents several valuable findings on the green purchase intentions of young Vietnamese consumers. Therefore, the results can potentially advance and strengthen green purchasing theories in the Vietnamese market. Moreover, the recommendations indicate that cognitive factors and e-social interactions are crucial in shaping green purchasing intentions among Vietnamese consumers. Thus, it is suggested that the firms in the Vietnamese market focus on green marketing based on leveraging these factors. Originality/value This work provides a valuable contribution to the knowledge related to cognitive and e-social interactions among young Vietnamese consumers. It demonstrates the significant impact of these elements on green purchase intentions through e-commerce.

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