A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution

Nguyen, Phuong Minh; Pham, Xuan Lan; Truong, Giang Nu To

doi:10.1016/j.heliyon.2023.e13487

Cited by 15 publications

(9 citation statements)

References 115 publications

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“…On that basis, the current status, trends, and the main disciplines of rare earth research were determined. This is also the most routine part of bibliometric analysis research [ 31 ]. Notably, the judgment order of corresponding author country and first author country was adopted in this study to define the country of origin of SCI papers since cooperation has become a very significant feature in the field of scientific research.…”

Section: Methodsmentioning

confidence: 99%

An international comparative study of rare earth research from the perspective of bibliometrics

Xiao

Zhou

Yang

et al. 2023

Heliyon

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Section: Methodsmentioning

confidence: 99%

An international comparative study of rare earth research from the perspective of bibliometrics

Xiao

Zhou

Yang

et al. 2023

Heliyon

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“…Creating a website for community development and education reinforces the concepts of content marketing and brand storytelling. Material marketing is the process of developing and delivering valuable, relevant, and consistent material in order to attract and maintain a target audience (Mars, 2023;Nguyen et al, 2023). Rehat Coffee can establish itself as a reliable source of industry expertise by creating entertaining and instructive articles about specialty coffee and Banjar local wisdom.…”

Section: Online Platform Integration: Diversifying Sales and Communit...mentioning

confidence: 99%

Building a sustainable pop-up coffee shop; case study of rehat coffee

Maspul

2024

probis

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Begin a riveting trip through the revolutionary leaps of Rehat Coffee, a dynamic pop-up coffee shop located in Banjarmasin, Indonesia. Rehat Coffee is pioneering a vibrant modern economic community by seamlessly combining features of the low-cost entrepreneurship, sustainability, and cultural heritage. Rehat Coffee expertly integrates global coffee trends and local preferences through thorough market research, smart collaborations, and environmentally conscientious procedures. This qualitative report thoroughly explores Rehat Coffee's strategic prowess and revolutionary impact on the econoociety, and environment. It'll be interesting to delve into Rehat Coffee's historical narrative, sustainability efforts, and community engagement to discover the tremendous potential of transforming the coffee landscape while encouraging long-term community development. The study sheds the spotlight on the consequences of Rehat Coffee's creative strategy for future entrepreneurs trying to balance profitability and sustainability, thereby motivating a new wave of socially responsible bmy, susiness practices.

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“…And the trend of globalisation has create it important for Cross-cultural difference between customers to take into account When formulate and communicate marketing strategies (Musa et al, 2019). There are many ways of culture at local level and international levels, including regional social class, family or peer groups and reference groups (Nguyen et al, 2023).…”

Section: Factors Of Cpbmentioning

confidence: 99%

The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry.

2024

IJMCNM

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In the dynamic landscape of marketing, Visual Content Marketing (VCM) has emerged as a powerful tool to penetrate market noise and effectively engage target demographics. Particularly in the fashion industry, where visual appeal significantly influences consumer decisions, understanding VCM's impact on purchasing behavior is crucial. This study examines the efficacy of VCM in the fashion industry of Pakistan, focusing on its capacity to engage customers and influence their purchasing behavior. Utilizing a non-experimental quantitative methodology, this research gathered data from 300 respondents in Karachi through validated questionnaires. The analysis employed descriptive statistics, Pearson correlations, and multiple linear regression to assess the impact of various facets of VCM, including visual appeal, emotional appeal, information quality, and social influence on Customer Purchasing Behavior (CPB). Results indicate that VCM elements significantly affect CPB, with its components notably enhancing consumer engagement and decision-making processes. These findings underscore the importance of strategic VCM implementation for stakeholders within the fashion sector, offering critical insights into optimizing marketing strategies to effectively reach and influence target audiences. The study not only contributes to the theoretical understanding of VCM's impact but also suggests future research directions to expand the knowledge of VCM's application in consumer behavior, particularly within the fashion industry.

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A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution

Cited by 15 publications

References 115 publications

An international comparative study of rare earth research from the perspective of bibliometrics

An international comparative study of rare earth research from the perspective of bibliometrics

Building a sustainable pop-up coffee shop; case study of rehat coffee

The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry.

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