A Bibliometric Review of Organic Menus at Restaurants: Research Streams and Future Research Path

Raj, Vijay Amrit; Jasrotia, Sahil Singh; Shankar, Siddharth; Ansari, Irfan Ahmed

doi:10.1080/1528008x.2022.2146028

Cited by 9 publications

(6 citation statements)

References 71 publications

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“…Researchers recommend using the snowball sampling technique with the purposive sampling technique to collect data (Parker et al, 2019;Raj et al, 2022) in the context where it is hard to determine the sampling frame (Kirchherr and Charles, 2018). The survey questionnaire started with an introductory letter explaining the organic food and the study's objective.…”

Section: Participants and Proceduresmentioning

confidence: 99%

“…The severity of Covid-19 has encouraged consumers to pay closer consideration to food safety (Wang et al , 2022). Since Covid-19, consumers' top concern has been eating healthy because organic food is considered healthy and safer than conventional food (Raj et al , 2022). Organic food is grown and processed without synthetic fertilisers or conventional pesticides.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…It contains fewer potentially harmful components and is higher in nutrients than conventionally produced meals (Ahn and Shamim, 2022). The demand for organic food has lately surged as a healthier and more environment friendly alternative (Raj et al , 2022). Therefore, it is crucial to measure the impact of Covid-19 on consumers' intentions to purchase organic foods while also looking at how Covid-19 may modify some of the critical elements that influence those intentions.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Therefore, it is crucial to measure the impact of Covid-19 on consumers' intentions to purchase organic foods while also looking at how Covid-19 may modify some of the critical elements that influence those intentions. Extant organic literature found that environmental concern (Mohd Suki et al , 2022; Jacob-John et al , 2022); health consciousness (Ahn and Shamim, 2022); availability (Raj et al , 2022); and price consciousness (Nath and Agrawal, 2022) are some of the crucial factors that play a significant role in consumer’s organic food purchase intention. Thus, this study proposes a comprehensive theoretical framework by integrating the factors that extant literature found to be essential in influencing consumers’ organic food purchase intention and Covid-19 to understand the association among the variables.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…The pandemic has affected people at various levels, for example, how they work, purchase, study or interact (Alexa et al , 2021). Covid-19 has enhanced consumers’ awareness of food nutrition and health, resulting in evolved habits leading to more sustainable consumption patterns (Qi and Ploeger, 2021a, 2021b; Raj et al , 2022). Due to this increased awareness globally, organic food sales have witnessed significant growth during Covid-19 (Ahn and Shamim, 2022), as they are considered more nutritious than conventional options, safer to eat and act as an immune booster (Rintyarna, 2021).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Sustainable purchase intentions towards organic food during Covid-19 pandemic: an exploratory study on Indian consumers

Raj

Shankar

Jasrotia

2023

SRJ

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Purpose This study aims to determine the factors influencing consumers’ organic food purchase intention during Covid-19 and how Covid-19 impacted these factors. Understanding these factors will assist marketers in making strategic decisions on how to market their products during a crisis. Design/methodology/approach This study used a quantitative approach. Data were collected online from 278 organic food consumers based in India. The partial least squares-path modelling method was used for data analysis. Findings The results revealed that Covid-19 has substantially impacted consumers' health consciousness, environmental concern, availability, price and intention to buy organic food. This study also revealed that health consciousness, environmental concerns and availability of organic food affect consumers’ purchase intention even during the Covid-19. However, it has been found that price consciousness does not influence consumers’ purchase intention during Covid-19. Practical implications Marketers should come up with innovative promotional strategies. Providing information related to quality checks on packages, expanding online sales channels, boosting promotional activities and emphasising the long-term benefits of organic food items should be the go-to marketing strategy of organic food. Originality/value The study adds value to the extant literature by examining consumers' purchase intention towards organic food using more customised and thorough constructs that appear to be more practical during the challenging times of Covid-19 and whose findings are not restricted by some pre-established theoretical assumptions.

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Section: Participants and Proceduresmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%