“…should be mentioned here. Such systems serve as materials for twophoton absorption (Cui et al, 2013;Wei et al, 2012;Liu, Zhou et al, 2011;Liu, Huang et al, 2011;Xu et al, 2007;Yin et al, 2005;Cui et al, 2005Cui et al, , 2004, second-and third-order nonlinear optics (NLO) (Cui et al, 2004;He et al, 2013;Diao et al, 2013;Qi et al, 2012;Park & Cho, 2004;Cui et al, 2003;Kong et al, 2010), organic light-emitting diodes (Qu et al, 2007; or liquid crystals (Meier et al, 2003(Meier et al, , 2004(Meier et al, , 2006. 2,4,6-Tris{(E)-2-[4-(dimethylamino)phenyl]ethenyl}-1,3,5triazine (I) can be regarded as a parent compound of such octupolar 1,3,5-triazines.…”