2014
DOI: 10.13189/sa.2014.020101
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A Case Study of K-Water Public Relations Campaign in Korea

Abstract: Corporations are increasingly focused on their social impact; thus, they seek to enhance their social images through acts of corporate social responsibility (CSR). To this end, corporations raise public awareness of their positive social returns via various mass media vehicles. In this research, we analyzed the public relations strategy for Korea Water Resources Corporation (K-Water) by identifying a synergistic combination of media vehicles to improve the company's social image and to inform stakeholders of t… Show more

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