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Most studies on the acculturation of immigrants are based on the experiences of Hispanic, European, and Chinese immigrants in Western societies. Few studies have probed how attitudes are shaped among Asian immigrants in destination societies in Asia. This study deals with the acculturation processes of Chinese immigrants in Incheon Chinatown, Korea. The findings of the study support convergence and divergence strategies of acculturation. Another key finding is that Chinese immigrants who engage in interpersonal communication with both Koreans and other Chinese immigrants tend to develop a positive attitude towards biculturalism.

Corporations are increasingly focused on their social impact; thus, they seek to enhance their social images through acts of corporate social responsibility (CSR). To this end, corporations raise public awareness of their positive social returns via various mass media vehicles. In this research, we analyzed the public relations strategy for Korea Water Resources Corporation (K-Water) by identifying a synergistic combination of media vehicles to improve the company's social image and to inform stakeholders of the Gyeongin Ara Waterway's environmental and economic contributions. K-Water is one of the most famous public corporations in Korea; currently, it relies on four mass media vehicles (television, newspapers, magazines, and the Internet) for public relations communications. Structural equation modeling (SEM) was used to analyze which combination of mass media vehicles worked best in informing stakeholders of the environmental friendliness of the Gyeongin Ara Waterway.