2015
DOI: 10.4018/ijssmet.2015010101
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A Case Study of Progressive Formation of Accounting Cloud Services in JAPAN

Abstract: The purpose of this study is to clarify the best practice of an accounting cloud service in Japan which has two-sided markets and freemium structure and how to formulate its service. The authors studied one specific accounting cloud service, as a case study. As results, the authors obtained the following three findings. First, the best accounting cloud service adopted Open & Close strategy. The Company specializes in accounting operations area and make open connections with other cloud services in non-acco… Show more

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Cited by 11 publications
(3 citation statements)
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“…Kumar [24] stated that free features were a potent marketing tool and that the model allowed a new venture to scale up and attract a user base without expending resources on costly ad campaigns or a traditional sales force. Mizuno and Odake [26] surveyed the progressive formation of the best accounting cloud service that had a two-sided market structure and a freemium business model in Japan.…”
Section: F Progressive Formation Of a Cloud Servicementioning
confidence: 99%
See 1 more Smart Citation
“…Kumar [24] stated that free features were a potent marketing tool and that the model allowed a new venture to scale up and attract a user base without expending resources on costly ad campaigns or a traditional sales force. Mizuno and Odake [26] surveyed the progressive formation of the best accounting cloud service that had a two-sided market structure and a freemium business model in Japan.…”
Section: F Progressive Formation Of a Cloud Servicementioning
confidence: 99%
“…According to the study of the progressive formation of the best accounting cloud service in Japan, the best cloud service integrates an accounting cloud service and local systems into one platform, and realizes its local systems as environmentindependent, redundancy of associated services, and neutrality of the network paths [26]. Therefore, the Smart Privacy Platform needs to provide its services as environment-independent, redundancy of associated services, and neutrality of the network paths.…”
Section: B Market Strategymentioning
confidence: 99%
“…A study was conducted by Waga et al (2014) on the implementation of cloud computing in the educational sector of Kenya. The study conducted by Mizuno and Odake (2015) clarifies the best practice of an accounting cloud service in Japan, which has two-sided markets and freemium structure, and how to formulate its service. Albeit most of the research studies relating to the adoption of Cloud-Based Accounting are in the Asia region, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka cloud accounting has not increased enough fame among organisations in the context of Sri Lanka.…”
Section: Introductionmentioning
confidence: 99%