A classification of user-generated content into consumer decision journey stages

Vázquez, Silvia Rodríguez; Muñoz-García, íscar; Campanella, Inés; Poch, Marc; Fisas, Beatriz; Rafecas, Núria Bel; Andreu, Gloria

doi:10.1016/j.neunet.2014.05.026

Cited by 49 publications

(27 citation statements)

References 14 publications

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“…Goh et al [31] point out that consumers' purchase decisions are influenced by marketer-generated content and user-generated content. Vazquez et al [32] classify a set of linguistic patterns for each purchase stage based on consumer-generated content and use machine learning algorithms to automatically identify business indicators. Increased social network interaction, promotional content, peer effects, biases of contributors and self-selection may also have a positive effect on the volume of user-generated content and positive emotion in comment text [33,34].…”

Section: User-generated Content and Managerial Responsesmentioning

confidence: 99%

Managerial Responses and Customer Engagement in Crowdfunding

Song

Tian

2020

Sustainability

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Despite the widespread recognition of the importance of customer behavior in crowdfunding performance, empirical research concerning the importance of managerial responses in user-generated content is scarce. How do managerial responses affect backers’ comments? Does user-generated content affect following backers’ behavior? Using a dataset of backers’ comments and creators’ managerial responses from Kickstarter.com, we attempt to clarify the relationships among creator responses to comments, comment volume, linguistic features of comment text and crowdfunding performance. Our results show creator responses have a significant positive effect on customer engagement and crowdfunding performance. Moreover, creator response is an effective advertising strategy to improve crowdfunding performance.

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Section: User-generated Content and Managerial Responsesmentioning

confidence: 99%

Managerial Responses and Customer Engagement in Crowdfunding

Song

Tian

2020

Sustainability

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“…Consumer Journey is a popular term along with with with the proliferation of investigations into consumer decision- (Vázquez et al, 2014). Basically, the consumer journey is used to describe the travel map that consumers go through in consuming a product since they recognize, evaluate, use until post-purchase (Van Bommel, Edelman, & Ungerman, 2014).…”

Section: Consumer Journey In Connectivity Eramentioning

confidence: 99%

Consumer Journey of Culinary Products Through Social Media in Indonesia

Dwityas

Briandana

Aulia

2020

HSSR

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Purpose of the study: This research was conducted with the aim of finding the pattern or model of the consumer journey, particularly the consumer decision-making processes for culinary products among the JKTFoodbang community on Instagram. Methodology: The method used in this research is a qualitative method in which this research emphasizes the meaning and process rather than the results of an activity. Main Findings: Social media is able to facilitate all stages in the consumer journey, particularly in the consumption process of culinary products. Applications of this study: This research will contribute to the knowledge of the concept in Indonesia and technology. The results of this study can be beneficial for marketers, society and stakeholders. Which is Social media is able to facilitate all. Novelty/Originality of this study: The diversity of information sources and content on social media provides more strength for consumers, particularly Millennials to make the consumption decisions of culinary products. Despite it has great potential, social media cannot stand alone in the context of facilitating all stages in the consumer journey, particularly for consumers of culinary products.

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“…Several other theories have been applied to the decision-making process, such as mental accounting theory [28]. Vázquez et al [29] presented a novel analysis and classification of product-related information in terms of how it is involved in the phases of the consumer decision journey. Mudambi et al [30] use a six-phase purchase process that even goes beyond the purchase (need recognition, information search, evaluation of alternatives, purchase decision, purchase, and post-purchase evaluation).…”

Section: Purchase-decision Process Modelsmentioning

confidence: 99%

Consumers’ Need for Negative Product Information Before Reading Reviews

Hirschmeier¹,

Tilly²

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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Negative product-related information is crucial to consumers in purchase decisions. Consumers perceive negative information stronger than positive, and next to a stronger perception, consumers also have a high demand for negative product aspects, as these show the problem areas of a product and can help avoid losses. But negative product-related information is not available in the product search process until the customer reads reviews at a very late phase of the decision process. Even though we know about a bias in perception of negative information, little is known about the exact need for negative product-related information during the search process. We examine the need for negative product-related information throughout the purchase-decision process for different product types. Insights about the need for negative product-related information can inform ecommerce platform providers how to design a better product search on their site.

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A classification of user-generated content into consumer decision journey stages

Cited by 49 publications

References 14 publications

Managerial Responses and Customer Engagement in Crowdfunding

Managerial Responses and Customer Engagement in Crowdfunding

Consumer Journey of Culinary Products Through Social Media in Indonesia

Consumers’ Need for Negative Product Information Before Reading Reviews

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