Fast technological development has impact to smartphone technology. The smartphone users unconsciously become dependent to the technology. Media literacy to adolescents is important and it will give critical analysis in the access of media messages and create messages by using the media. This research aims at knowing media literacy to the uses of social media (Facebook and Instagram) among adolescents in South Tangerang. Theory of Media Literacy from James Potter was used as the main concept in the research. It used quantitative approach with positivism paradigm and survey research method. The data collection was used through questionnaire with purposive sampling technique which was defined as the sampling method. The research findings indicate that media literacy level among adolescents bases on the Individual Competence Framework that consists of three indicators: media literacy level on the basis of Use Skill, and it gets average value of 36.38 for 60.93% of the respon dents. It includes the medium category in the Critical Understanding indicators and it has average value of 47.85 from 51.72% of the respondents and it includes the medium category in the indicators of Communicative Abilities it gets average value of 27.34 from 59.77% of the respondents and it includes the medium category.

Digital Literacy Competence is not yet mastered by the people of Indonesia. Understanding of reading material and the ability to produce positive reading has not been successfully implemented. The purpose of the study was to analyze the influence of parental roles on digital literac y competencies of the students of the Faculty of Communication Sciences, Universitas Mercu Buana. The concept of Interpersonal Communication by DeVito (2013) was used in this study. The role of the family can be classified into four, namely: (1) modeling; (2) mentoring; (3) organizing, and (4) teaching. Through survey methods and data analysis techniques with correlation and impact testing, the results of the study show that the role of parents has an influence on digital literacy competencies. The role o f parents as models, mentors, organizers and instructors in educating and raising their children is highly recognized by their children. Meanwhile, the role of parents has not had a maximum effect on improving student literacy digital competencies.

ABSTRAKPenelitian ini dimulai dari penemuan karakter blackface di iklan Bukalapak Pengakuan: Pengakuan: Awalnya Coba-Coba, Jadi Untung Terus. Iklan ini ditayangkan pada tahun 2018 dan dianggap rasis dan menyerang komunitas kulit hitam karena menggunakan wajah hitam dalam ceritanya. Penelitian ini bertujuan untuk melihat bagaimana blackface terwakili dalam iklan serta untuk membongkar ideologi yang terdapat dibalik mitos-mitos mengenai ras kulit hitam. Konsep ideologi dalam iklan mengacu pada konsep yang diajukan oleh Storey, bahwa ideologi merupakan suatu bentuk gambaran ideal yang bertujuan untuk menarik perhatian melalui cara-cara seperti digunakan dalam teks termasuk iklan televisi sebagai produk media massa untuk mempresentasikan citra tertentu tentang dunia. Penelitian ini menggunakan metode analisis teks kualitatif dengan metode Semiotika. Iklan dianalisis melalui analisis semiotik Roland Barthes, yang dikenal melalui denotatif, konotatif, dan mitosnya. Tanda-tanda dalam iklan dikaji secara bertahap untuk mendapatkan makna pesan dan juga membongkar mitos yang bersembunyi di balik ideologi yang terkandung dalam iklan. Hasil analisis semiotik menemukan bahwa iklan Bukalapak menunjukkan unsur rasisme yang terlihat dari penggunaan blackface sebagai wahana untuk menyampaikan komedi. Lelucon yang menjadikan ras hitam sebagai objek telah menjadi mitos. Praktek merendahkan ras kulit hitam menjadi hal yang biasa karena kepercayaan pada ideologi supremasi kulit putih yang tanpa disadari dipercaya oleh masyarakat Indonesia. Di mana gagasan bahwa kulit putih lebih unggul daripada kulit hitam adalah keyakinan yang tidak berdasar untuk merendahkan ras kulit berwarna. ABSTRACT This research begins from the discovery of blackface character in Bukalapak advertisment Pengakuan:Awalnya Coba-Coba, Jadi Untung Terus. This ad, which aired in 2018, considered as racist and offensive against the black community for using blackface in its story. This study aims to see how blackface is represented in advertisements and to dismantle the ideology behind the myths about the black race. The concept of ideology in advertising refers to the concept proposed by Storey, that ideology is an ideal form of image that aims to attract attention through ways such as used in texts including television advertisements as mass media products to present certain images about the world. This study uses a qualitative text analysis with the semiotics method. The ad analyzed through Roland Barthes's seiotic analysis, known for its denotative, connotative, and mythical means. The signs in advertisements are examined in stages to obtain the meaning of the message and also dismantle the myth that hides behind the ideology contained in the ad. The results found that the Bukalapak advertisement showed an element of racism that seen from the use of blackface as a vehicle to convey comedy. The joke that made the black race as the object has become a myth. The practice of degrading the black race became commonplace because of the belief in the ideology of white su...

Purpose of the study: The purpose of this research is to analyze how the innovations are done in the film restoration process because each celluloid film has a different character. Methodology: Methodology in this research is a case study by using data collecting technique of interview and observation. Main Findings: The research results obtained that the film restoration process is able to meet the standardization of broadcast-quality on television. Applications of this study: Primary data in the research comes from an interview with six informants. Each of the informants is a practitioner who is engaged in film restoration, from the production manager, head of the restoration, head of the film laboratory, film scanning, and film editor. Novelty/Originality of this study: The digitalization is an innovation that has to be developed to save films and documentaries with high historical values so that each generation can learn and know the history of events that had occurred in the past.

Purpose of the study: This research was conducted with the aim of finding the pattern or model of the consumer journey, particularly the consumer decision-making processes for culinary products among the JKTFoodbang community on Instagram. Methodology: The method used in this research is a qualitative method in which this research emphasizes the meaning and process rather than the results of an activity. Main Findings: Social media is able to facilitate all stages in the consumer journey, particularly in the consumption process of culinary products. Applications of this study: This research will contribute to the knowledge of the concept in Indonesia and technology. The results of this study can be beneficial for marketers, society and stakeholders. Which is Social media is able to facilitate all. Novelty/Originality of this study: The diversity of information sources and content on social media provides more strength for consumers, particularly Millennials to make the consumption decisions of culinary products. Despite it has great potential, social media cannot stand alone in the context of facilitating all stages in the consumer journey, particularly for consumers of culinary products.