Media Literacy: An Analysis of Social Media Usage among Millennials

Abstract

Fast technological development has impact to smartphone technology. The smartphone users unconsciously become dependent to the technology. Media literacy to adolescents is important and it will give critical analysis in the access of media messages and create messages by using the media. This research aims at knowing media literacy to the uses of social media (Facebook and Instagram) among adolescents in South Tangerang. Theory of Media Literacy from James Potter was used as the main concept in the research. It used quantitative approach with positivism paradigm and survey research method. The data collection was used through questionnaire with purposive sampling technique which was defined as the sampling method. The research findings indicate that media literacy level among adolescents bases on the Individual Competence Framework that consists of three indicators: media literacy level on the basis of Use Skill, and it gets average value of 36.38 for 60.93% of the respon dents. It includes the medium category in the Critical Understanding indicators and it has average value of 47.85 from 51.72% of the respondents and it includes the medium category in the indicators of Communicative Abilities it gets average value of 27.34 from 59.77% of the respondents and it includes the medium category.

Penyuluhan Daring: Etika Komunikasi Menggunakan Email Untuk Menunjang Efektivitas Komunikasi Dalam Bisnis

“…Ditambahkan lagi, karena dalam komunikasi yang bermediasi komputer, di mana individu-individu yang terlibat tidak bertemu secara langsung, dikatakan bahwa media elektronik dan digital menjadi tempat berkembangnya etiket yang buruk dalam berkomunikasi Penelitian-penelitian terkait kesopanan dan ketidaksopanan dalam berkomunikasi menggunakan email masih terus dilakukan dalam berbagai konteks sampai sekarang. Dengan begitu, literasi penggunaan media elektronik dan digital menjadi hal yang penting khususnya bagi para remaja yang banyak menggunakan media digital dalam kehidupan mereka sehari-hari (Briandana & Dwityas, 2019). Literasi komunikasi dengan menggunakan media elektronik dan digital terkait dengan praktik maupun interaksi sosial yang terkandung di dalamnya.…”

Da’wah Communication and Social Media: The Interpretation of Millennials in Southeast Asia

“…The change in new media is increasingly great for a community. Various studies have proven how much societal influence new media has, especially on the younger generation (Briandana and Dwityas, 2019). The exploitation of new media began to threaten the existence of an objective perspective and public space.…”

Consumer Journey of Culinary Products Through Social Media in Indonesia

“…In this matter, Millennials lead the "on-demand" society (Briandana & Dwityas, 2019). Approximately 40% of the Millennials state that they spend one hour on food selection and consumption, and two-thirds of total food purchasing is conducted outside of offline stores (Ghosh, Shah, & Swami, 2018).…”

“…Related to consumer behavior, social media allows consumers to learn and share their experiences in relation to their experiences on particular products or brands (Kamboj, Sarmah, Gupta, & Dwivedi, 2018). As social media users, the Millennials specifically give their trust to brands with online reputation, and social media is the most desirable device to use for sharing opinions and experiences in relation to product consumption process (Briandana & Dwityas, 2019;Kamboj et al, 2018).…”