A cognitive-experiential approach to modelling web navigation

Schaik, Paul van; Ling, Jonathan

doi:10.1016/j.ijhcs.2012.03.003

Cited by 16 publications

(6 citation statements)

References 72 publications

(109 reference statements)

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“…Another rather surprising observation is that 16 of the studies did not address the psychometric property of the measurement tools used, which are normally close-ended questionnaires. The other 42 discussed the issues of reliability and validity with three of them analysing the methodological issues on measurement in depth (Karapanos et al, 2012;Procci et al, 2012;van Schaik & Ling, 2012b).…”

Section: Measured Ux Constructsmentioning

confidence: 99%

Attitudes towards user experience (UX) measurement

Law

Schaik

Roto

2014

International Journal of Human-Computer Studies

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User Experience (UX), as a recently established research area, is still haunted by the challenges of defining the scope of UX in general and operationalising experiential qualities in particular. To explore the basic question whether UX constructs are measurable, we conducted semi-structured interviews with ten UX researchers from academia and one UX practitioner from industry where a set of questions in relation to UX measurement were explored (Study 1). The interviewees expressed scepticism as well as ambivalence towards UX measures and shared anecdotes related to such measures in different contexts. Interestingly, the results suggested that design-oriented UX professionals tended to be sceptical about UX measurement.To examine whether such an attitude prevailed in the HCI community, we conducted a survey -UX Measurement Attitudes Survey (UXMAS) -with essentially the same set of 13 questions used in the interviews (Study 2). Specifically, participants were asked to rate a set of five statements to assess their attitude towards UX measurement, to identify (non)measurable experiential qualities with justifications, and to discuss the topic from the theoretical, methodological and practical perspective. The survey was implemented in a paper-based and an online format. Altogether, 367 responses were received; 170 of them were valid and analysed. The survey provided empirical evidence on this issue as a baseline for progress in UX measurement. Overall, the survey results indicated that the attitude towards UX measurement was more positive than that identified in the interviews, and there were nuanced views on details of UX measurement. Implications for enhancing the acceptance of UX measures and the interplay between UX evaluation and system development are drawn: UX modelling grounded in theories to link experiential qualities with outcomes; the development of UX measurement tools with good measurement properties, and education within the HCI community to disseminate validated models, and measurement tools as well as their successful applications. Mutual recognition of the value of objective measures and subjective accounts of user experience can enhance the maturity of this area.

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Section: Measured Ux Constructsmentioning

confidence: 99%

Attitudes towards user experience (UX) measurement

Law

Schaik

Roto

2014

International Journal of Human-Computer Studies

Self Cite

196

117

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“…Our research model thus links uncertainty reduction, interface usability, and the degree to which users enjoyed seeking information in a risk-attraction context. Different contexts such as flow (Schaik and Ling, 2012) and aesthetics (Sánchez-Franco et al 2014), as well as additional affective factors, are worthy of further research.…”

mentioning

confidence: 99%

Affective choosing of clustering and categorization representations in e-book interfaces

Hsieh

2016

Aslib Journal of Information Management

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Purpose -The purpose of this paper is to investigate user experiences with a touch-wall interface featuring both clustering and categorization representations of available e-books in a public library to understand human information interactions under work-focused and recreational contexts. Design/methodology/approach -Researchers collected questionnaires from 251 New Taipei City Library visitors who used the touch-wall interface to search for new titles. The authors applied structural equation modelling to examine relationships among hedonic/utilitarian needs, clustering and categorization representations, perceived ease of use (EU) and the extent to which users experienced anxiety and uncertainty (AU) while interacting with the interface. Findings -Utilitarian users who have an explicit idea of what they intend to find tend to prefer the categorization interface. A hedonic-oriented user tends to prefer clustering interfaces. Users reported EU regardless of which interface they engaged with. Results revealed that use of the clustering interface had a negative correlation with AU. Users that seek to satisfy utilitarian needs tended to emphasize the importance of perceived EU, whilst pleasure-seeking users were a little more tolerant of anxiety or uncertainty. Originality/value -The Online Public Access Catalogue (OPAC) encourages library visitors to borrow digital books through the implementation of an information visualization system. This situation poses an opportunity to validate uses and gratification theory. People with hedonic/utilitarian needs displayed different risk-control attitudes and affected uncertainty using the interface. Knowledge about user interaction with such interfaces is vital when launching the development of a new OPAC.

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“…The experiment took approximately 35 minutes to complete. 1 the feeling of being fully involved in a particular activity, in this case browsing a website (van Schaik & Ling, 2012b) 2 The flow scale has previously been shown to have good psychometric properties (Guo & Poole, 2009;van Schaik & Ling, 2012a, 2012b. This flow scale provides conceptually considerably more comprehensive measurement than the flow scale previously used by Ling (2003, 2007).…”

Section: Methodsmentioning

confidence: 99%

Questionnaire layout and national culture in online psychometrics

Schaik

Wong

Teo

2015

International Journal of Human-Computer Studies

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Abstract. Given the proliferation of online psychometric questionnaires on the Internet and other platforms, the design of online psychometrics becomes increasingly important to ensure good measurement properties. The current study reports four experiments testing how questionnaire layout and national culture affect people's responses to online questionnaires. Flow-and the disorientation scales for web navigation had good psychometric quality overall and across experimental manipulations of questionnaire layout, field dependence, national culture, response correction and question grouping. However, single-item layout (presenting one question at a time) had the advantage of faster completion than whole-form layout (presenting each page filled with items). Support was also found for the idea that whole form divides and thereby requires more attention to respond. Future research should be directed at online psychometrics on small and large displays.Keywords: psychometrics; online questionnaire; questionnaire layout; culture; dual tasking.Additional keywords: human-computer interaction, website, screen design. HighlightsDisorientation and flow scales for web navigation have good measurement quality Single-item layout leads to faster psychometric-questionnaire completion Single-item layout facilitates focusing attention in questionnaire completion National culture does not affect measurement quality 3

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A cognitive-experiential approach to modelling web navigation

Cited by 16 publications

References 72 publications

Attitudes towards user experience (UX) measurement

Attitudes towards user experience (UX) measurement

Affective choosing of clustering and categorization representations in e-book interfaces

Questionnaire layout and national culture in online psychometrics

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