A cognitive map of the international business field

Chandra, Ramdas; Newburry, William

doi:10.1016/s0969-5931(97)00011-5

Cited by 23 publications

(7 citation statements)

References 87 publications

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“…These are characteristics of an academic discipline which has reached a degree of maturity within the academy, and a conviction in terms of the contribution it can make, and a level of confidence in dealing with the complexities of curriculum design and delivery. Chandra and Newbury (1997) …”

Section: Resultsmentioning

confidence: 99%

“…. .," (Chandra and Newbury 1997, p. 388 Chandra and Newbury (1997) This literature review is then used to produce two cognitive maps which, are included as appendix one. The first cognitive map takes a snapshot approach to the discipline in its current state, and identifies the major contributing and supporting disciplines and the relationships between these.…”

Section: Ib: Mapping the Fieldmentioning

confidence: 99%

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The Development of International Business as an Academic Discipline

Laughton

2005

Journal of Teaching in International Business

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This article reviews the emergence of international business (IB) as an academic discipline through an examination of IB research, curriculum, and location within the organisational structures of universities and business schools. A selective review of the literature on IB education is used to identify different approaches to the formulation of the IB curriculum and its constituent parts and principal features: internationalisation of business functions; integration of constituent subject areas; multidisciplinary and strategic orientation. This is used to derive a number of pedagogic implications for both teachers and students of IB: sequencing and ordering of the curriculum; revealing the ontology and epistemology of IB; breadth versus depth in the curriculum; emphasising a study of or for IB; locating and structuring IB within a modular programme; class room practice for delivering the IB curriculum.

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Section: Resultsmentioning

confidence: 99%

Section: Ib: Mapping the Fieldmentioning

confidence: 99%

The Development of International Business as an Academic Discipline

Laughton

2005

Journal of Teaching in International Business

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“…Cognitive maps guide the individual or group's behavior, thus becoming the picture of the relationships between thoughts and events in a systematic frame (Chandra & Newburry, 1997). Cognitive mapping method, the root of which is based on the Graph Theory formulated by Euler in 1736, is maintained by Axelrod (1976) as a structure that examines complex social relationships.…”

Section: Cognitive Mapping Methodsmentioning

confidence: 99%

Evaluating Direct Marketing Practices on the Internet via the Fuzzy Cognitive Mapping Method

Haşıloğlu¹,

Çınar²

2009

IJBM

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Many kinds of tools are used in direct marketing applications on the Internet with e-mail and the being the most important among these. On the other hand, the Internet brings some negative factors like spam and virus. Naturally these factors affect direct marketing applications on the Internet negatively. The objective of the present study is to evaluate these factors, which are carried out in this application. To reach this goal, a fuzzy cognitive mapping method is made use of in the study.

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“…Research model Reference: Hasiloglu (2012, p.170) In the first stage of the model, the FCM method was used. Guiding the behaviors of the person or group, the cognitive maps show the relationships between quantifiable or unquantifiable thoughts and events within a systematic framework (Chandra & Newburry, 1997). The cognitive mapping method, the origin of which is based on the graphics theory formulated by the mathematician Euler in 1736.…”

Section: Figurementioning

confidence: 99%

Pamukkale destinasyonu imajının çekicilik faktörlerine göre değerlendirilmesi

Haşıloğlu

Alkibay

2018

Pamukkale Journal of Eurasian Socioeconomic Studies

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ÖzetThe attraction image of a tourism center is an important factor in the formation of the destination image. The present study is designed to determine the attraction factors and superiorities of the Pamukkale destination image from the perspective of foreign tourists and to assess destination alternatives. Both because the issue of image assessment is relative and because the issue of determining the alternatives require making a multivariable decision, the theory of fuzzy sets has been used as the research method. The image of Pamukkale and its vicinity according to the attraction factors is divided into four areas: Pamukkale travertine, ancient monuments, health/spa tourism and shopping opportunities. Because the attraction factor image of Pamukkale travertine is dominant, the levels of the other factors have remained low. Therefore, the region is perceived not as a place in which to spend several days on the basis of tourism but as a sightseeing place to spend a few hours. To mediate this perception, the {B-E} points where there are opportunities for Pamukkale travertine, ancient monuments and health/spa tourism should be evaluated as an entire destination marketing scheme. Bir turizm merkezinin çekicilik özelliği, destinasyon imajının oluşumunda önemli bir unsurdur. Bu çalışmada, Pamukkale destinasyonu imajnın çekicilik faktörlerinin ve üstünlüklerinin yabancı turistler açısından belirlenmesi ve destinasyon alternatiflerinin değerlendirilmesi amaçlanmaktadır. İmaj değerlendirme konusunun göreceli olmasından ve alternatiflerin belirlenmesi konusunun çok değişkenli karar vermeyi gerektirdiğinden dolayı, araştırmanın yöntemi olarak bulanık kümeler kuramından yararlanılmıştır. Pamukkale ve çevresinin çekicilik faktörlerine göre imajı dört grupta toplanmış olup bunlar sırasıyla; Pamukkale travertenleri, antik kentler, sağlık/SPA turizmi ve alışveriş imkanları olarak belirlenmiştir. Pamukkale travertenleri çekicilik faktörü imajı baskın olduğundan diğer faktörlerin düzeyleri zayıf kalmıştır. Bu nedenle bölge, turizm açısından yaşanılacak yer değil, birkaç saatliğine görülüp dönülecek yer şeklinde algılanmaktadır. Bu algıyı aşmak için Pamukkale travertenleri, antik kentler, sağlık/SPA turizmi fırsatlarının bulunduğu {B-E} noktaları bir bütün destinasyon pazarlanması olarak değerlendirilmelidir.

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A cognitive map of the international business field

Cited by 23 publications

References 87 publications

The Development of International Business as an Academic Discipline

The Development of International Business as an Academic Discipline

Evaluating Direct Marketing Practices on the Internet via the Fuzzy Cognitive Mapping Method

Pamukkale destinasyonu imajının çekicilik faktörlerine göre değerlendirilmesi

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