“…In this sense, it is possible to recognize the transcendence of international business as an academic discipline which makes stronger with the research and the curriculums in universities for the comprehension of organizational structures. That is why a selective review of the literature on international business also allows identifying different approaches to the formulation of new matters focused on the internationalization of business, the integration of associated IBIMA Business Review 4 __________________________________________________________________________ ______________ Jose Jaime BAENA ROJAS, Camilo SÁNCHEZ GARCÍA And Duvan GRAJALES RAMÍREZ (2020), IBIMA Business Review, DOI: 10.5171/2020.213756 areas and, finally, the understanding of multidisciplinary and strategic orientation; all of this, within this complex discipline (Laughton, 2005). A complexity that precisely consists in the fact that international business is a discipline, nowadays in progress, which besides is based on many other fields such as marketing, accounting, management, among others, generating a relevant debate within scholar community about the challenges in regard the identity of this study.…”