A cognitive model to predict domain-specific consumer innovativeness

Hoffmann, Stefan; Soyez, Katja

doi:10.1016/j.jbusres.2009.06.007

Cited by 97 publications

(82 citation statements)

References 62 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…They also stated that when the constructs in the hierarchy model, become more distant, the relation become weaker which means the impact of cognitive innovativeness on the domain-specific innovativeness is greater than the impact of cognitive innovativeness on the adoption of new product behavior. The findings from the study of Lee & Mano (2014) verify the research findings of Hoffmann & Soyez (2010).…”

Section: The Hierarchy Perspective Of Consumer Innovativenesssupporting

confidence: 78%

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

Zarandi

Lotfizadeh²

2016

IJMS

View full text Add to dashboard Cite

Cognitive Innovative consumers are an important market segment for marketers. Revenue from new products adopted by innovative consumers plays a pivotal role for many firms. Hence having a correct understanding from the behavior and style of their purchase helps the firms to create and implement effective marketing plans for the new products. The current study investigates the behavior and shopping style of cognitive innovative consumers in electronic banking services through a hierarchical perspective. This research is quantitative and is practical in terms of the purpose. Yet it is a field study in terms of data gathering. The statistical population of this research includes the students of Azad University of Qazvin in Iran and the sample size is 384 persons. The resulted findings from this research, verify the hierarchy perspective of consumer innovativeness, specially the fact that cognitive innovativeness and domain-specific innovativeness are the best combination of predicting the adoption of new product behavior. Moreover the adoption behavior of these consumers follows the quality consciousness style. Results show that banks should target the cognitive innovative customers in order to have a successful marketing in regards with attracting customers and increasing the revenues from selling the electronic banking services.

show abstract

Section: The Hierarchy Perspective Of Consumer Innovativenesssupporting

confidence: 78%

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

Zarandi

Lotfizadeh²

2016

IJMS

View full text Add to dashboard Cite

show abstract

“…따라서 소비자의 혁신성향은 새로운 기술의 수용에 유 의미한 영향을 미치는 변인으로 많은 연구들에서 지속 적으로 나타나고 있다 (Goldsmith & Flynn, 1992;Ha & Stoel, 2004;Kang, 2009;Park, 2008 (Goldsmith & Hofacker, 1991). 영역특유 혁신성은 대상과 분야별로 혁신자의 특 성이 다르다는 것을 반영하기 위한 것으로 (Citrin et al, 2000;Goldsmith & Hofacker, 1991;Hoffmann & Soyez, 2010) 선행연구들에서는 기술혁신성, 유행혁신성, 인터 넷 혁신성, 그리고 정보혁신성 등으로 구별되어 사용되 어왔다 (Chae, 2010;Jun & Rhee, 2009;Kang, 2009;Park & Park, 2010 …”

Section: 혁신성unclassified

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

Park¹,

Noh

2012

Journal of the Korean Society of Clothing and Textiles

View full text Add to dashboard Cite

This study examines the influence of innovativeness and price sensitivity on the purchase intention of smart wear. A total of 211 copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innovativeness and technology innovativeness negatively affected price sensitivity; however, information innovativeness positively affected price sensitivity. Second, technology innovativeness positively affected the purchase intention of smart wear; however, fashion innovativeness and information innovativeness did not affect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchase intention of smart wear. This study is useful for marketers and managers who establish marketing and a price strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity, and the purchase intention of smart wear.

show abstract

“…For that reason, companies invest their resource to support more frequent innovation that could satisfy the desires of their customers and make themselves more competitive (Hoffmann and Soyez 2010). To mitigate the possibility of failure, companies utilize innovative consumers (i.e., early adopters) who are the most influential consumer segment in innovation diffusion process.…”

Section: Introductionmentioning

confidence: 99%

Exploring the role of referral efficacy in the relationship between consumer innovativeness and intention to generate word of mouth

Yoo¹,

Jin²,

Sanders³

2013

Agribusiness and Information Management

View full text Add to dashboard Cite

Referral marketing plays an important role in promoting new products. When it comes to innovative agricultural products, early adopter's review or recommendation has a more critical impact on follower's purchase decision making. Hence, understanding of consumer's characteristics and needs play more important role in success of innovation. More particularly, other researchers pay attention to the role of consumer innovativeness. This study attempts to fill this gap in knowledge between innovative propensity of consumer and her/his intention to generate positive word of mouth about new agricultural products. Furthermore, in this paper, we adopt Vandecasteele and Geunes' motivated consumer innovativeness model to investigate consumer innovativeness in extrinsic motive and intrinsic motive level, and examine the moderating role of referral efficacy. For empirical verification, survey method is used for data collection. Partial least square (PLS) is adopted to analyze the data. Finally, several theoretical contributions and practical implications are discussed.

show abstract

A cognitive model to predict domain-specific consumer innovativeness

Cited by 97 publications

References 62 publications

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

Exploring the role of referral efficacy in the relationship between consumer innovativeness and intention to generate word of mouth

Contact Info

Product

Resources

About