The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

Park, Hyun Hee; Noh, Mi Jin

doi:10.5850/jksct.2012.36.2.218

Cited by 33 publications

(18 citation statements)

References 39 publications

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“…One's purchase intention is a measure of customer intention to conducted certain behaviors and it is corresponding to the construction of intention to use in TAM [9]. Furthermore, in studies conducted by Koppius, Speelman, Stulp, Verhoef, and Heck [31] and Park and Noh [32] a significant relationship between price sensitivity and purchase intention was revealed. A person who repeatedly uses a service in general will intensify trust in the technology, and reduce price sensitivity [9].…”

Section: J Consequences Of Satisfactionmentioning

confidence: 99%

Understanding The Benefit of Satisfaction Toward Mobile Shopping Applications

Berlian¹,

Balqiah²

2019

Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)

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The growth of information and communication technology, especially, the digital age, enhance the popularity of mobile applications. This study aims to analyze the important of satisfaction in mobile shopping applications. Shopee is a mobile shopping application based in Southeast Asia, an e-commerce platform that connects both buyers and sellers in transaction and do online shopping experience, even in smartphones. Refers to technology acceptance model (TAM) Theory, and this study examine other antecedents: enjoyment, innovativeness, and risk as predictor satisfaction. Further, the role of satisfaction in increasing repurchase intention, and reduce price sensitivity. Eight hypotheses were analyzed by structural equation modeling approach, using 734 respondents that were collected by purposive sampling. The result demonstrated that except innovativeness, all antecedents could drive satisfaction. Furthermore, satisfaction influences influences price sensitivity directly, and indirectly through repurchase intention. Based on thd finding, online marketers must concern toward some risk in order to decrease price sensitivity on mobile shopping applications.

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Section: J Consequences Of Satisfactionmentioning

confidence: 99%

Understanding The Benefit of Satisfaction Toward Mobile Shopping Applications

Berlian¹,

Balqiah²

2019

Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)

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“…재구 매의도는 실제 재구매를 하는 행위와 밀접한 관련이 있 기 때문에 인터넷 소비자의 재구매의도를 유도할 수 있 는 다양한 요인에 관한 연구가 진행되어 왔다. 특히 인 터넷 쇼핑몰의 속성이나 이미지 (Jin & Lee, 2011;Kang & Chung, 2010), 판매촉진 (Park, 2013), 개인의 심리적 특성 (Seol & Shin, 2005) 등이 재구매의도의 영향요인 으로 분석되었으며, Park and Noh(2012) (Keaveney & Parthasarathy, 2001), 지각된 위험 (Gupta et al, 2004), 고객만족 (Kim & Park, 2013) 및 신뢰성 (Kim, 2005) (Choi & Jeon, 2007;Kim, 2008), 쇼 핑몰 이미지 (Park & Lee, 2008), 사이트 구성요소 (Jang, 2005) Internet shopping mall provides information about the washing and management method .688…”

Section: 가격민감도와 재구매 및 전환의도unclassified

“…패션 분야의 가격민감도에 대한 연구 (Nam & Lee, 2009a;Park & Noh, 2012) (Jun & Park, 2006;Kwon, 2011;Lee & Kim, 2013;Shankar et al, 1999;Song, 2002)를 근거로 하여 인터넷 패 션 소비자의 가격민감도를 가격탐색과 가격중요도로 구 분하고, 가격민감도의 선행요인을 웹사이트 특성(명성, 신뢰성, 상호작용성, 제품정보의 깊이, 가격검색의 용이 성)과 소비자 특성(지각된 위험, 정보탐색, 제품지식) 측 면에서 접근하였다.…”

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Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers

Lee¹

2015

JKSCT

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This study analyzed the effects of website and consumer's characteristics on price sensitivity as well as the effects of price sensitivity on repurchasing and switching intention. It ascertains differences in: website and consumer's characteristics, price sensitivity, and repurchasing and switching intention according to type of internet shopping mall. A survey was conducted from July 10 to August 20 in 2013, and 492 responses were used for data analysis. As a result, the reputation, ease of price search, and depth of product information positively influenced the price search and the interactivity of website characteristics positively influenced price importance. Product knowledge and information search of fashion consumers positively influenced price sensitivity. Also, the price sensitivity of internet fashion consumer positively influenced repurchasing intention. The price search positively affected the switching intention, while the price importance negatively affected the switching intention. Last, there were significant differences in the reputation, ease of price search, information search, price sensitivity, repurchasing and switching intention according to type of internet shopping mall.

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“…A diferencia de otros estudios que centran su atención en la influencia de determinadas variables en la intención de uso de canal (Forsythe, Liu, Shannon, & Gardner, 2006;Park & Noh, 2012;Wang, Lin, Tai, & Fan, 2016) o de cambio de canal (Frambach et al, 2007;Montoya-Weiss et al, 2003), en esta investigación se plantea predecir mediante distintas variables de influencia la preferencia de uso de canal de compra.…”

Section: Preferencia De Uso De Canalunclassified

“…Las investigaciones previas muestran la existencia de una relación negativa entre el precio percibido y la actitud o intención de uso de un canal determinado (Chiang et al, 2006;Gupta & Kim, 2007;Kim & Gupta, 2009;Melis et al, 2015;Park & Noh, 2012).…”

Section: Relación Entre Coste Monetario Y Preferencia De Canalunclassified

Análisis de las variables de influencia en la preferencia de uso de canal por parte de los consumidores españoles en entornos de múltiples canales

Natale¹

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The emergence of Internet has changed consumer shopping behaviors and purchasing habits, shaking up the landscape of retailing worldwide. Consumers are now combining the different available channels so that they use the channels that better suit their needs at any given time in order to enhance their shopping behaviors. Chapter three presents the literature review of the variables influencing consumer behavior in multi-channel retailing, from a value-based approach. A big difference with existing research is the holistic characterization of perceived value, including both costs and benefits, as well as utilitarian and hedonic views. The final proposal consists of five different categories, adapted to multi-channel contexts: perceived quality, monetary costs, non-monetary costs, hedonic aspects of shopping and brand knowledge. As a result of the literature review the study sets the different groups of variables included in the predictive model. This chapter also presents the concept of spillover effect, which is characteristic of multi-channel retailing and complements the valuebased view to better explain shoppers' channel preferences. Chapter four provides an overview of the product under study in this research: clothing and apparel. From a characterization of the product that includes objective and subjective attributes, the investigation examines the different characteristics of this product that make it especially relevant in the study of channel preferences. Based on the research model presented in chapters two thorough four, Chapter 5 details the research design. The research is defined as an exploratory empirical study conducted in a nonexperimental setting. This chapter details the operationalization of the different variables of the model. The research uses quantitative data collected through an online questionnaire answered by a representative sample of Spanish consumers, which is presented in detail. Chapter six describes the data analysis. The data analysis comprises two main blocks: a comparison of results between offline and online shoppers, and the application of statistical analysis to contrast the research hypotheses and validate the predictive model proposed in this study. The final chapter, Chapter 8, summarizes the main conclusions deriving from the data analysis. The chapter offers an objective assessment of the degree of achievement of the research objectives, and discusses the main theoretical, methodological and practical contributions and implications of the doctoral research. The chapter also offers an in-depth examination of specific conclusions of the research for each variable included in the model. Finally, the document addresses the main limitations of the study and outlines future avenues of research in multichannel retailing.

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The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

Cited by 33 publications

References 39 publications

Understanding The Benefit of Satisfaction Toward Mobile Shopping Applications

Understanding The Benefit of Satisfaction Toward Mobile Shopping Applications

Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers

Análisis de las variables de influencia en la preferencia de uso de canal por parte de los consumidores españoles en entornos de múltiples canales

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