A comparative analysis of multiattribute attitude models

Lindgren, John H.; Konopa, Leonard J.

doi:10.1007/bf02721933

Cited by 5 publications

(2 citation statements)

References 7 publications

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“…Among the TPB predictors, attitude exerts the strongest effect on exercise intention. This finding reflect the notion that attitude formation and change has been an important concept in the fields of economies, psychology, social psychology, and marketing (Lindgren and Konopa, 1980). Indeed, the attitude construct is regarded as the core predictor of numerous behaviours and behavioural intention (see Armitage and Conner, 2001).…”

Section: Discussionsupporting

confidence: 72%

Comparing theories to explain exercise behaviour: a socio-cognitive approach

Yap

Othman

Wee

2013

International Journal of Health Promotion and Education

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Consumer education plays an important role in cultivating the beliefs that exercise helps to improve one's health status. In this vein, a solid theoretical model that provides insight into what motivates exercise participation is essential for managerial formulation of health intervention strategies. Addressing the calls for more solid theoretical work to explain exercise behaviour, this study test and compare empirically the predictive validity of three social cognitive theoriesthe theory of reasoned action (TRA) and planned behaviour (TPB) and the modified TPB (with an additional path from subjective norms to attitude) -in predicting exercise intention. Crosssectional data was collected via self-administered surveys from a sample of adults in Malaysia. All three alternative models have achieved acceptable model fit to the data, and the TPB appeared to be a more superior to the alternative models. Given strong support for the secondorder TPB's application to exercise that is provided by our study, it seems feasible that desirable modifications in social cognitions especially the attitudinal components might lead to corresponding changes in the subjects' exercise intention. This study sets the ground for health professional, social marketers, and government to improve their understanding of exercise behaviour and, in turn, consumer welfare.

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Section: Discussionsupporting

confidence: 72%

Comparing theories to explain exercise behaviour: a socio-cognitive approach

Yap

Othman

Wee

2013

International Journal of Health Promotion and Education

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“…The study of attitudes has been central in the psychology, marketing and consumer behavior literature (Lindgren and Konopa, 1980;Lutz, 1985;Kim et al, 1998;Cui et al, 2008). Attitudes are learned predispositions to behave in a consistently favorable or unfavorable way with respect to an object (MacKenzie et al, 1986;MacKenzie and Lutz, 1989).…”

Section: Attitudesmentioning

confidence: 99%

Antecedents of consumer attitudes’ toward corporate blogs

Colton

2017

JRIM

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Purpose The purpose of this study is to examine the antecedents of consumers’ attitude toward corporate blogs. The antecedents include credibility, involvement and attitude toward the corporation. Blog is one marketing communications tool that has seen considerable growth in the past few years. Understanding the antecedents of attitudes toward corporate blogs may benefit practitioners responsible for communications strategies. Design/methodology/approach A pilot study was conducted to address any issues with the survey or stimuli. The main study involved 219 participants that viewed a corporate blog in a lab and then completed a survey. The data were analyzed using moderated regression. Findings The results show blogging involvement, blog credibility and attitude toward the corporation are related to attitude toward the corporate blog. Corporate image consistency did not moderate the relationship between attitude toward the corporation are attitude toward the corporate blog. Research limitations/implications This study used a convenience sample thus reducing the generalizability of the findings. The stimulus was limited to a well-known electronics firm. The findings may differ for other product categories and organizations. Practical implications Marketing communications strategies are becoming more dependent on social media to reach target audiences. When using social media, organizations should focus on building credibility of their blogs. Social media strategies should consider target markets that are more involved with the specific social media. Originality/value This study examines the importance of involvement, credibility and attitude toward the corporation in the context of corporate blogging.

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Integrating functional, social, and psychological determinants to explain online social networking usage

Yap

Gaur

2015

Behaviour & Information Technology

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A comparative analysis of multiattribute attitude models

Cited by 5 publications

References 7 publications

Comparing theories to explain exercise behaviour: a socio-cognitive approach

Comparing theories to explain exercise behaviour: a socio-cognitive approach

Antecedents of consumer attitudes’ toward corporate blogs

Integrating functional, social, and psychological determinants to explain online social networking usage

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