A Comparative Study of Facebook Marketing Practices of Selected Theme Based Restaurants in India

Chandel, Ajay; Sethi, Amit; Mishra, Punam

doi:10.17010/ijom/2017/v47/i12/119901

Cited by 4 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The enormous LinkedIn user base in India has access to massive amounts of FGC and EGC (Chandel et al, 2017). These users take advantage of the content offered to them for professional knowledge acquisition, brushing up on their skills and increasing awareness about organizations (Daiya and Roy, 2016).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation

Joglekar¹,

Tan

2022

JAMR

View full text Add to dashboard Cite

PurposeThe aim of this study is to identify the relationship between employee-generated content (EGC) and firm-generated content (FGC) in the form of LinkedIn posts, employer brand perception, and the effect of employer's attractiveness and corporate reputation on this relationship.Design/methodology/approachThis study comprises two phases. In phase 1, the focus was on stimuli selection through an online questionnaire on favourability. In phase 2, for the main study, data were gathered through an online survey from 214 information technology (IT) employees via a survey. Multiple linear regression and mediation analyses were conducted.FindingsThe results show that EGC and FGC have a positive influence on employer brand perception, and the relationship is positively mediated by employer attractiveness and corporate reputation. These findings suggest that organizations can strategically use their own as well as employees' LinkedIn accounts, and encourage employee advocacy initiatives to attract new talent, enhance attractiveness and corporate reputation.Originality/valueThe study covers two different categories of content – employer and employee-generated – and examines both content types' influence on employer brand perception. It adds to the body of literature regarding employee branding and paves the way for further research in employee advocacy.

show abstract

Section: Introductionmentioning

confidence: 99%

“…The enormous LinkedIn user base in India has access to massive amounts of FGC and EGC (Chandel et al. , 2017).…”

Section: Introductionmentioning

confidence: 99%

The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation

Joglekar¹,

Tan

2022

JAMR

View full text Add to dashboard Cite

show abstract

“…With the help of marketing, potential consumers can learn more detailed information about the brand. It has a positive role in influencing the customer's decision to buy a particular product or service; see Hajli and Lin [ 1 ], Chandel et al [ 2 ], Wesley et al [ 3 ], Johnston et al [ 4 ], Wiese [ 5 ], and Focke et al [ 6 ].…”

Section: Introductionmentioning

confidence: 99%

Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media

Lin

Ahmad

Shafik³

et al. 2021

Computational Intelligence and Neuroscience

View full text Add to dashboard Cite

Marketing means the strategies and tactics an organization undertakes for attracting consumers to promote the buying or selling of a product or service. Active marketing is about receiving messages from potential buyers to create ways to influence their purchasing decisions. Advertising is one of the most prominent marketing strategies to promote products to consumers. It is well known that advertisement has a significant impact on the sale of certain goods or services. In this paper, we consider two mediums of advertisement, such as Facebook (which is an online medium) and Newspaper (which is a printed medium). We consider a dataset representing the advertising budget (in hundreds of US dollars) of an electronic company and the sales of that company. We apply the quantitative research approach, and the data which are used in this research are secondary data. For analysis purposes, we consider a statistical tool called simple linear regression modeling. To check the significance of the advertising on sale, definite statistical tests are applied. Based on the findings of this research, it is observed that advertising has a significant impact on sales. It is also showed that spending money on advertising through Facebook has better sales than newspapers. The finding of this research shows that the use of computer-based technologies and online mediums has a brighter future for advertising. Furthermore, a new statistical model is introduced using the Z family approach. The proposed model is very interesting and possesses heavy-tailed properties. Finally, the applicability of the proposed model is illustrated by considering the financial dataset.

show abstract

Navigating the Stars: The Moderating Effect of Social Media Usage on the Admission Intention of B-schools

Siji,

Parsad

2023

FIIB Business Review

View full text Add to dashboard Cite

This study aimed to explore the influence of social media on the perception and decision-making process of prospective students seeking admission to Business schools (B-schools) in the context of the increasing prevalence of social media in people’s lives. Specifically, it examined the perceived and actual utility of reviews posted on Social Networking Sites (SNSs) and the role of Social Media Usage (SMU) as a moderating factor in shaping admission intentions. Additionally, the impact of ratings and reviews on the overall perception of B-schools was explored. To gather data, a questionnaire was distributed via Google Forms to over 500 second-year post-graduate students studying Business Management in various B-schools. Out of the total responses received (201 usable responses), it was discovered that the respondents’ personal experiences either aligned with the reviews they read before admission or surpassed their expectations. Moreover, ratings and online forums had a positive influence on shaping a favourable perception among potential students, ultimately leading to their decision to enrol in a particular B-school. The study also confirmed the moderating effect of SMU. Admission officers should recognize that user-generated content holds greater trustworthiness among prospective students in comparison to content generated by vendors. Therefore, it is crucial to prioritize social media in their strategies. Additionally, there is a need to investigate the usage of SNSs by college admission offices and the impact of social media strategies on students’ admission intentions. Consequently, this study focuses on an underexplored area, shedding light on its significance.

show abstract

A Comparative Study of Facebook Marketing Practices of Selected Theme Based Restaurants in India

Cited by 4 publications

References 0 publications

The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation

The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation

Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media

Navigating the Stars: The Moderating Effect of Social Media Usage on the Admission Intention of B-schools

Contact Info

Product

Resources

About