“…In response to this necessity, recent research projects on animated maps have conducted various experiments using survey-based experiments and eye tracking experiments, with the adoption of methods and theories from psychology and vision studies (Montello, 2002;Andrienko et al, 2010). These empirical studies have addressed a wide range of research topics, including comparisons of static small-multiple maps and animated maps (Kossoulakou and Kraak, 1992;Slocum et al, 2004;Griffin et al, 2006), comparisons between visual variables effectiveness in animated maps or interactive maps (Cinnamon, 2009;Çöltekin et al, 2009;Garlandini and Fabrikant, 2009;Hegarty et al, 2010), and the impact of interactivity (Mayer, 2001;Mayer and Chandler, 2001) and dynamic variables such as rate of change and abrupt or smooth transitions (Goldsberry and Battersby, 2009;Fish, 2010). Some studies have concluded that dynamic animated maps that are too complex leads to difficulties in conveying information (Bétrancourt and Tversky, 2000;Morrison and Tversky, 2001;Goldsberry and Battersby, 2009), because of human cognitive limits such as split attention, retroactive inhibition, and cognitive overload (Harrower, 2007).…”