A Comparison of Selected Reputation Measures’ Convergent and Criterion Validity

Wilczynski, Petra; Sarstedt, Marko; Melewar, T.C.

doi:10.1007/978-3-319-10864-3_15

Cited by 5 publications

(2 citation statements)

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“…The empirical confirmation of these two relationships together can be found in the model of Walsh et al (2009b), whereas in the model of Helm et al (2010) it is demonstrated for the case of satisfaction, and in the models of Newell and Goldsmith (2001) and Ponzi et al (2011) for the case of trust. This last one, based exclusively on stakeholders trust, was later validated by Wilczynski et al (2009). From a review of the literature, the following hypotheses are formulated about the formation of bank reputation: Hypothesis 1.…”

Section: Multidimensional Concept Of Corporate Reputation: Dimensionsmentioning

confidence: 99%

Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis

Ruíz

Talaya

Gutiérrez

2014

BRQ Business Research Quarterly

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This paper develops a bank reputation model, in an environment of economic crisis specifically marked by the nationalization of Bankia and the offer of financial rescue from the Eurogroup to Spain. From a study among four hundred bank customers, an index is developed reflecting the new configuration of reputation of the leading Spanish financial institutions and its effect on the behavior of the consumer. The conclusions of this research show that, in an environment where the financial system has been identified as the main cause of the new socioeconomic landscape, banks should focus their reputation strategies to convey reliability and to reinforce the leadership of their managers, paying special attention to consumer satisfaction and trust in order to achieve the maximum optimization of their reputation resources.

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Section: Multidimensional Concept Of Corporate Reputation: Dimensionsmentioning

confidence: 99%

Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis

Ruíz

Talaya

Gutiérrez

2014

BRQ Business Research Quarterly

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“…Moreover, Schwaiger (2004) presents a measurement method of corporate reputation using a multi-stage design in line with the – construct definition, object classification, attribute classification, rater identification, scale formation and enumeration and reporting (C-OAR-SE) procedure by Rossiter (2002). Wilczynski et al (2009) show that the issues in this approach are more valid than in other approaches (e.g. Reputation Quotient) and according to Burke (2011), empirical studies, for instance Eberl and Schwaiger (2005) frequently used this measurement approach and validated it for different countries (Eberl, 2009).…”

Section: Measurement Of Corporate Reputation and Reputation Riskmentioning

confidence: 99%

Corporate reputation and reputation risk

Eckert

2017

JRF

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Purpose The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk) management, there is no general agreement in defining and measuring these two terms. Hence, this paper aims to give an overview of the existing literature in this regard, discuss it with respect to the operability in corporate reputation (risk) management and, based on this, present a holistic and consistent approach to define and measure corporate reputation and reputation risk. Design/methodology/approach The paper gives an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk. Moreover, it discusses such definitions and measurement methods with respect to the operability in corporate reputation (risk) management. Findings Based on an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk, the authors present a holistic and consistent approach to define and measure corporate reputation and reputation risk. Originality/value The authors present an holistic and consistent approach to define and measure corporate reputation and reputation risk with focus on (risk) management purposes.

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Developing a measurement approach for reputation of non‐profit organizations

Sarstedt

Schloderer

2010

J of Philanthropy and Mktg

101

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As a result of the increasing adoption of private sector firms' values and concepts, nonprofit organizations (NPOs) are becoming more and more aware of intangible assets' importance for achieving competitive advantages. Even though reputation can be considered an organization's central intangible asset, there is still no appropriate measurement approach for reputation in this context. In this paper, we identify the dimensions of NPO reputation and develop indices to measure these components. We develop a model by means of a qualitative inquiry and a quantitative study using a large-scale sample from the German general public. We find support for a two-dimensional measurement approach comprising an affective and cognitive component as well as four antecedent constructs (''quality,'' ''performance,'' ''organizational social responsibility (OSR),'' and ''attractiveness''). The results of a second quantitative study in which we examine NPO reputation's relationship with important outcome variables, such as willingness to donate or work as an honorary member, provide support for the measurement approach's stability as well as criterion validity. Furthermore, the results reveal the affective dimension's importance regarding positively influencing donor behavior. IntroductionNon-profit organizations (NPOs) are increasingly operating in a competitive environment that is characterized by stronger needs in their target communities, and a generally tighter funding environment with growing competition for donors and grants (Weerawardena and Mort, 2008). This specifically holds for the current recession, which is strongly affecting NPO income and volunteer support (Ainsworth, 2008). In this context, many NPOs have adopted more commercial practices and values to improve their strategic performance, particularly competitive positioning for donor appeal, staff retention as well as service strategy and delivery (Weisbrod, 1998;Goerke, 2003;Hume and Hume, 2008). This trend towards market orientation (Roper and Cheney, 2005;Kerlin, 2006;Dolnicar et al., 2008) has been accompanied by increasing concerns regarding the effective management of an NPO's intangible assets (Venable et al., 2005). Assets that are intangible by nature can -from a resource-based view -be a strategic success factor for organizations, since these assets cannot be easily imitated by competing organizations (e.g., Barney, 1991). Consequently, NPO managers are becoming progressively more aware of marketing concepts such as organizational identity (Cornelissen et al., 2007), image (Grounds and Harkness, 1998), and brand personality (Venable et al., 2005; Sargeant et al., 2008a, b). In particular, an organization's reputation, generally understood as its overall evaluation by its various stakeholders (Fombrun, 1996), has been identified as its most important intangible asset (Hunt and Morgan, 1995). This is due to reputation capturing the effects that brands and images have on stakeholders' evaluation of an organization (Van Riel and Fombrun, 2007). In this regard...

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A Comparison of Selected Reputation Measures’ Convergent and Criterion Validity

Cited by 5 publications

References 0 publications

Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis

Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis

Corporate reputation and reputation risk

Developing a measurement approach for reputation of non‐profit organizations

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