2017
DOI: 10.20878/cshr.2017.23.8.019
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A Comparison of Starbucks between South Korea and U.S.A. through Big Data Analysis

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Cited by 3 publications
(2 citation statements)
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“…Therefore, the method was utilized in this study in order to identify different clusters of top frequency words which reflect the perception and interest of halal-certified restaurants in South Korea. Taking into account their similarity in position and mutual relationship, the words were grouped accordingly [59] . The CONCOR analysis was used for this study in order to discover clusters of top frequency terms that indicate perceptions of and interest in halal-certified restaurants in South Korea.…”
Section: Concor Analysismentioning
confidence: 99%
“…Therefore, the method was utilized in this study in order to identify different clusters of top frequency words which reflect the perception and interest of halal-certified restaurants in South Korea. Taking into account their similarity in position and mutual relationship, the words were grouped accordingly [59] . The CONCOR analysis was used for this study in order to discover clusters of top frequency terms that indicate perceptions of and interest in halal-certified restaurants in South Korea.…”
Section: Concor Analysismentioning
confidence: 99%
“…They used CEO messages contained in the sustainability report and were able to observe how the disclosure of ESG and HRD themes was formed. Jo and Kim (2017) also used semantic network analysis and CONCOR analysis to compare the ESG strategies of Starbucks in South Korea and the US. They revealed distinct differences in marketing strategies and customer-corporate relations between the United States and South Korea.…”
Section: Literature Reviewmentioning
confidence: 99%