“…Country is controlled based on the premise that national culture influences the behaviour of persons, groups, and entities (Darroch, 2005). Hence, to name but a few, papers have investigated the KM-IN relationship using data from Iran (Shahraki and Keshtegar, 2016), United Kingdom (Abro et al, 2009), France (Alegre et al, 2013), Pakistan (Hassan and Raziq, 2019), Portugal (Costa and Monteiro, 2016), Spain (Fidel et al, 2016), Germany (Pawlowsky and Schmid, 2012), Jordan (Migdadi et al, 2017;Obeidat et al, 2016), Taiwan (Chen and Huang, 2009;Hsu and Sabherwal, 2012), India (Mageswari et al, 2017), Malaysia (Yusr et al, 2017) and New Zealand (Darroch, 2005).…”