A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy

Bu, Xiangzhi; Nguyen, Hoang Viet; Chou, Tsung Piao; Chen, Chia-Pin

doi:10.3390/su12166619

Cited by 22 publications

(25 citation statements)

References 49 publications

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“…Bu et al (2020) conducted a study on the factors influencing the perception of healthiness of consuming organic tea in China. They identified that tea quality, services to customers and selling store's attributes could significantly predict consumers' perception of organic tea.…”

Section: Literature Review Conceptual Framework and Hypothesesmentioning

confidence: 99%

“…They further argued that perceptions of the healthiness of organic tea could explain its buying behaviour. In their research limitations segment, Bu et al (2020) urged similar studies to be conducted in South Asian countries that might help generalize organic products' buying behaviour. They further suggested including different variables like emotions and behaviour norms.…”

Section: Literature Review Conceptual Framework and Hypothesesmentioning

confidence: 99%

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Behavioural intention to purchase organic food: Bangladeshi consumers' perspective

Kabir

Islam

2021

BFJ

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PurposeThis research aims to assess the consumers' intention to purchase organic foods for balanced physical and mental growth. It examines the decision-making process in buying organic products built on the extended Theory of Planned Behaviour (TPB). This study designed a model to show how Bangladeshi consumers wish to purchase organic food.Design/methodology/approachData were collected by means of a formal questionnaire from shoppers in different markets who buy organic and non-organic foods. Statistical analysis is done by applying partial least square-structural equation modelling (PLS-SEM).FindingsFindings refer that among the four antecedents called social norms (SN), personal attitude (ATT), perceived behaviour control (PBC) and health consciousness (HC), three (ATT, PBC and HC) have a significant influence on the intention to consume organic food in Bangladesh. The only cognitive variable called social norm (SN) has no statistically significant impact though it positively relates to the behavioural intention to purchase organic food.Research limitations/implicationsThe fitted model did not consider any moderating or mediating variable though there might be such effects regarding organic food purchase and consumption. The study includes a major portion of the respondents from less than Tk. 20,000 monthly income group, which is a price-sensitive group from Bangladesh perspective. Hence, this price sensitivity might have a slight influence on the results of the study.Practical implicationsThis study includes four variables as the predictors to describe consumers' intention to purchase organic food products in Bangladesh. Among the predictors, health consciousness or awareness is found to be most powerful. Though consciousness is the key, the awareness of Bangladeshi citizen regarding organic food is lower than in other parts of the world. Hence, the research model directs the policymakers to increase awareness through different social campaigns.Social implicationsUnder Vision 2040 of promoting sustainable development, the government of Bangladesh is trying to increase organic food consumption. Production and consumption of organic food will positively impact society since organic fertilizers are environmentally friendly and do not harm society. This research promotes a strategy formulation to ensure the consumption of organic foods for a positive social impact.Originality/valueThis study is a unique research to concentrate on the importance and factors influencing the consumption of organic foods in Bangladesh, a recently graduated developing country. Furthermore, it extended the Theory of Planned Behaviour (TPB) and proposed a new conceptual framework.

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Section: Literature Review Conceptual Framework and Hypothesesmentioning

confidence: 99%

Section: Literature Review Conceptual Framework and Hypothesesmentioning

confidence: 99%

Behavioural intention to purchase organic food: Bangladeshi consumers' perspective

Kabir

Islam

2021

BFJ

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“…Research on organic food consumption focused mainly on developed countries [11], however, countries with developing or emerging economies maintain a nascent market for organic food [12,13]. Most organic food is produced in developing countries, however, approximately 90% of its consumption occurs in developed countries [14].…”

Section: Introductionmentioning

confidence: 99%

“…Accordingly, researchers highlighted the need to fulfill this gap by exploring motives or factors that promulgate consumer's actual consumption [23,24,26]. In this regard, some researchers argued that testing additional constructs and articulating existing sophisticated theoretical frameworks can provide significant insights to understanding the actual consumption of organic food consumers [12,24,27,28].…”

Section: Introductionmentioning

confidence: 99%

Purchasing Behavior of Organic Food among Chinese University Students

Ali

Hao

2021

Sustainability

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The consumption of organically produced food is gaining ground around the world due to growing consumers’ concerns for personal health. Nevertheless, researchersaddressed the intention-behavior gap pertaining to buying organic food and called for more studies on consumers’ actual purchasing behavior. In order to understand this disparity, the current study examined the relationship among health consciousness, pricing policy, consumer trust, personal attitude, and purchasing behavior of organic food among university students. In addition, this research examined the moderating impact of word of mouth (WOM). This research adopted a quantitative method and employed convenience sampling to administer survey questionnaires to buyers of organic food in five Chinese universities between November 2020 and February 2021. A total of 335 questionnaires were collected and used for data analysis. Structural equation modeling results revealed that purchasing behavior is positively related to health consciousness and negatively influenced by pricing policy, while personal attitude and consumer trust had an insignificant association with students’ buying behavior of organic food. Further, WOM had a positive moderating impact on the relationship between health consciousness and purchasing behavior; and was found to strengthen the negative relationship between pricing policy and organic food purchasing behavior. This study presents some critical implications for researchers and organic food retailers and marketers.

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“…Furthermore, previous research by Beneke et al (2013) found that product quality and related price have a positive and significant affect on consumers' desire to purchase the product, this because the product purchased has the value which consumers want. Then, prior research by Bu et al (2020) found that product quality has a positive and significant affect on brand attitudes. Mostafa & Elseidi (2018) found that price consciousness has a positive and significant affect on brand attitudes.…”

Section: Introductionmentioning

confidence: 98%

The Importance of Product Quality, Price Consciousness, Customer Value and Brand Image Towards Pt Sophie Paris Indonesia’s Repurchase Interest Which Intervened by Attitude Variables

Solihin

Imaningsih

2021

DIJMS

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This research has purposes to explore the effects caused by product quality, price consciousness, customer value, brand image towards repurchase intention to PT Sophie Paris Indonesia products which are mediated by attitude variable. This research form used a quantitative method with the type of research included in causal research. The research population is consumers who have purchased Sophie Paris products in DKI Jakarta. The sampling technique used purposive with a total sample of 240 people. Data collection techniques by surveys through questionnaires and SEM method analyzed which processed by the SmartPLS 3.0 application. The findings viewed that partially product quality, price consciousness, customer value and brand image had a positive and significant involvement in attitudes towards the brand, which also affected the repurchase intention of Sophie Paris products. The variable that has the strongest impact is price consciousness on brand attitudes so that this highly affects the repurchase interest towards Sophie Paris products.

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A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy

Cited by 22 publications

References 49 publications

Behavioural intention to purchase organic food: Bangladeshi consumers' perspective

Behavioural intention to purchase organic food: Bangladeshi consumers' perspective

Purchasing Behavior of Organic Food among Chinese University Students

The Importance of Product Quality, Price Consciousness, Customer Value and Brand Image Towards Pt Sophie Paris Indonesia’s Repurchase Interest Which Intervened by Attitude Variables

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