The development of increasingly complex consumer needs and increasingly sharp market competition causes HONDA must be able to compete to show the benefits of its products and grab the attention of the consumers, one way to do it is to create a new product class SUV Medium namely HONDA H-RV. Consumers who will take the decision in choosing HONDA H-RV will consider various things in buying. Considerations are influenced by product quality, price, and promotion. Analytical techniques using validity test, Realibility test, multiple linear regression, t test, F test with SPSS 23.0 tool. based on the results of statistical calculations with linear regression analysis can be shown by the regression equation Y = 1,956 + 0,462X1 + 0,239X2 + 0,256X3 + e from regression equation known that product quality, price, and promotion have positive influence to purchasing decision. The result of calculation coefficient of determination equal to 0,673, it shows that product quality, price, and promotion are able to explain purchase decision equal to 67,3%. While the remaining 32.7% is explained by other variables that are not observed. Based on the result of data analysis, it can be concluded that there is positive influence of product quality, price, and promotion to decision of purchase of HONDA H-RV and have strong correlation level, it means if product quality, price, and promotion is increased it will result in high purchase decision

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The purpose of this study was to determine the effect of product quality, promotion, and perceived value on customer loyalty with customer satisfaction as an intervening variable. The population of this research is Grab Food customers. The population in this study were Grab Food customers. The sample was taken by purposive sampling method with the criteria being Grab Food customers or had used it 3 times, and the samples analyzed were 125 respondents. The research method used is causal research to prove the theory with quantitative analysis approach with data analysis method using Structural Equation Model - Partial Least Square. The model test results show that the effect on customer satisfaction is strong and on customer loyalty is moderate, the predictive capability of the theory is large, and the relationship between the structural model and the measurement model is fit. The results of hypothesis testing conclude that product quality, promotion and perceived value variables affect customer satisfaction. The product quality and promotions do not affect customer loyalty either directly or through customer satisfaction. Perceived value directly affects customer loyalty but does not affect customer loyalty through customer satisfaction. And customer satisfaction does not directly affect customer loyalty.

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<p>Since the COVID-19 pandemic, the increase in active users of the mHealth application as a doctor’s teleconsultation transaction, drug purchases, and other test services, especially the COVID-19 test service on a drive-thru basis, has increased significantly. The trend of health app user behavior indicates the importance of health. To reveal this phenomenon, the approach used is descriptive-quantitative with SEM-PLS analysis method using SmartPLS software. This finding is to make an important contribution for stakeholders that the main consideration factors for consumers intending to use mHealth application are risk and trust. The consequences for high risk are not proportional to the trust in the application, but when the trust as a mediator can lead to a positive attitude from consumers on the risk that will be accepted as a concrete action to use it. In the end, consumers’ strong trust reflects their behavior towards their intention to use the mHealth application.</p>