Conventional wisdoms on river plume dynamics suggest that a down‐shelf buoyant coastal current will ultimately be trapped at a specific depth, that is, the trapping depth, as constrained by riverine outflow and offshore bottom Ekman transport. Theoretically, a prerequisite down‐shelf current is necessary to form a stable bottom‐trapped river plume. In this study an alternative is described by carrying out a modeling study on the Zhe‐Min Coastal Current (ZMCC). Buoyant water from the Changjiang River is a major factor driving the ZMCC, as is common in bottom‐trapped river plumes; however, the trapping depth is more determined by tidal mixing. When the plume water comes to the sloping topography, strong tidal mixing induces a mixing front, shoreward of which the bottom Ekman layer occupies the entire water column. Such a tidal‐induced front maintains a down‐shelf frontal current, which is intensified both at the surface due to the thermal wind balance and on the top of bottom boundary layer due to the tidal rectification. Direct wind‐induced transport only covers a small fraction of the ZMCC; however, it redistributes the plume water and, thus, affects the coastal current. The tide‐induced frontal trapping depth varies much less between seasons than that predicted by previous plume theories. Instead, it fluctuates strongly in the spring‐neap cycle. Even in summer when upwelling‐favorable winds prevail, the mixing front still sustains a down‐shelf coastal current. Intense tidal mixing exists in many coastal waters, which might be an alternative mechanism in forming bottom‐trapped river plumes and their associated buoyant coastal current.