“…Breakthrough technology implies a major technological discontinuity with performance improvements or new capabilities ( Garcia and Calantone, 2002 ), shaping the development of industries ( Ahuja and Morris Lampert, 2001 ). Breakthroughs can lead to radical innovation ( Hein and Juliette Brun, 2019 ) which is considered new and unique compared to what already exists ( Chandy and Tellis, 1998 ), impacting future technology ( Dahlin and Behrens, 2005 ; Datta and Jessup, 2013 ) but with the same targeted customers. A disruptive innovation, popularized by Christensen (1997) , modifies the way individuals, organizations, and industries operate and interact, changing their habits and destroying existing business models ( Schuelke-Leech, 2018 ), much like e-commerce ( Hopster, 2021 ).…”