2019
DOI: 10.1504/ijlsm.2019.097071
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A conceptual framework for impact of automotive engineering changes in new product development

Abstract: The automobile market is characterised by global competition, highly demanding consumers, complex business environment, and diverse advancements of technologies. To compete, auto firms are forced to develop new products and introduce into the market on time by looking into all the possible areas of new product development (NPD) process. One of the areas that both academicians and practitioners have overlooked in the past is automotive engineering changes (ECs) and its impact on NPD. Organisations need to reali… Show more

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Cited by 3 publications
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