A Conceptual Study on E-marketing and Its Operation on Firm's Promotion and Understanding Customer’s Response

Abstract

The purpose of this conceptual paper is to discuss four main different tools which are: mobile marketing, E-mail marketing, web marketing and marketing through social networking sites, which use to distribute e-marketing promotion and understanding their different influence on consumers` perception. This study also highlighted the E-marketing, marketing through internet, mobile marketing, web marketing and role of social networks and their component in term of perceptual differences and features which are important to them according to the literatures. The review of the research contains some aspect of mobile marketing, terms like adaption, role of trust, and customers' satisfaction. Moreover some attributes of marketing through E-mail like Permission issue in Email in aim of using for marketing activity and key success factor base on previous literatures.

Factors Affecting the Adoption of Online Marketing Channels in SMEs: An Empirical Survey in the North of Vietnam

“…E-marketing is described as "a process through which the firm uses the internet and other reactive technologies to interact with its customers" (Brodie et al, 2007) or as "the use of electronic data and applications for planning and executing the conception, distribution, and pricing of ideas, goods, and services to create exchanges that satisfy individual and organizational goals" (Strauss & Frost, 2001). Ali et al (2015) and Dehkordi et al (2012) include e-marketing in e-commerce, which is an integral part of e-business. Kotler and Keller (2012) stated that it is more challenging for firms to select effective channels to deliver a marketing message because communication channels between firms, customers, and audiences are fragmented by technological growth (Silva et al, 2015).…”

Pemberdayaan Masyarakat Desa Melalui Pengembangan E-Marketing Penjualan Hasil Bumi di Desa Banjar Negeri Kabupaten Pesawaran

“…Ini menggunakan berbagai teknologi untuk membantu menghubungkan bisnis dengan pelanggan mereka. (Dehkordi,et al, 2012) Sistem informasi penjualan hasil bumi menggunakan aplikasi e-marketing berbasis web merupakan aplikasi yang dapat digunakan oleh para petani yang bertujuan untuk mendorong dan menciptakan pasar sebagai tempat bertemunya antara pembeli dan penjual dimana di sistem tersebut bisa mengetahui harga, tawar-menawar sehingga bisa mem permudah jalannya transaksi penjualan. Sistem yang akan dibuat berupa penjualan online produksi Hasi Bumi di Desa Banjar Negeri, Kecamatan Way lima Kabupaten Pesawaran merupakan sebuah sistem informasi yang akan digunakan masyarakat setempat khususnya di Desa Banjar Negeri untuk memasarkan hasil panennya ke konsumen yang berupa jenis tanaman palawija.…”

Impact of Covid-19 on Agribusiness Sme’s E-Marketing Strategies: The Case of Company Agro Junikom

“…While reviewing the literature about this problem, one often encounters confusion when defining digital marketing (e-marketing), e-commerce, e-business and internet marketing. Dehkordi at al. (2012) explain that numerous authors use these terms in an inaccurate way, particularly they use them as different terms with the same meaning.…”