In August 2016, drivers delivering meals in London after being booked via the platforms 'Deliveroo' and 'UberEATS' made headlines by challenging working practices in the gig-economy through collective industrial action. Dissatisfaction resulted from extremely low levels of pay as well as a new payment calculation system being introduced without consultation. This indicates that the 'gig-economy', though arguably contributing to 'smart cities', may not always constitute the smartest solution for those serving within it. However, it also highlights that collective industrial action is far from structurally impossible for workers in the 'gig-economy', even though management of labour relies on anonymous and automated micro-management through internet platforms and apps. Indeed, collective organisation may seem the smartest solution for upgrading the gig-economy for its workers. This article develops an original contribution to the interface of smart technology in the gig-economy, collective labour rights, and EU competition law. We identify that EU competition law as interpreted by the Court of Justice would hinder collective organisation of those serving the gig-economy and develop a comprehensive re interpretation which allows adaptation of EU competition law to smart employment markets. ⃰ A more encompassing version of this paper has been presented at the 3rd Labour Law Research Network Conference (Toronto 2017, where Andrea Gideon's participation was enabled by the LLRN travel fund) and the 24th Conference of Europeanists "Sustainability and Transformation" (Glasgow 2017). We are grateful for written feedback on the conference paper by Albert Sanchez-Graells and Luca Ratti, to Joanna Unterschütz for convening the panel on "Collective bargaining transformation for sustainability" for the CES, for informal feedback by many of the discussants for both conferences, including Eva Brameshuber, Stein Evju, Julia Lopéz Lopéz and Tonia Novitz, and the suggestions by this issues editor and the anonymous referees. The usual disclaimer applies.