A Construção de Mercados sob a Perspectiva da Teoria Ator-Rede e dos Estudos de Mercado Construtivistas (EMC)

Leme, Paulo Henrique Montagnana Vicente; Rezende, Daniel Carvalho de

doi:10.4025/rimar.v8i2.41790

Cited by 13 publications

(19 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Essas construções nascem da tendência dos grupos sociais de classificarem e ordenarem situações sociais e utilizarem os bens culturais como meios de demarcação, como comunicadores que estabelecem barreiras entre algumas pessoas e constroem pontes com outras (Featherstone, 1995;Douglas & Isherwood, 1978). Isso sugere que um mercado congrega um conjunto de agentes que, por meio das suas práticas, desenvolvem e moldam ativamente os mercados (Araujo, Finch & Kjellberg, 2010;Leme & Rezende, 2018).…”

Section: Imbricamento Entre Cidadania E Mercadounclassified

Cidadania e Mercado: Participação e Pertencimento Social Mediados por Interações no Mercado

Dalmoro

2021

Rev. Int. de Marketing

View full text Add to dashboard Cite

Cidadania tem sido tomada como um conceito teórico fluído, sendo apropriado de diferentes formas nas ciências sociais, inclusive pelo campo do marketing. Neste ensaio teórico busca-se apresentar um mapeamento do conceito de cidadania e propor um olhar integrado entre as noções de cidadania e mercado. Para isso, primeiramente foi elaborada uma matriz de agrupamento teórico envolvendo três loci distintos de análise: estado, consumo e organizações; e três dimensões: política, comportamental e prática. Com base nessa matriz, organizaram-se as diferentes abordagens que utilizam da cidadania como base para teorização em marketing. Em seguida foi proposto um olhar integrado que envolve os lóci consumo e organizações a partir de uma dimensão prática. Esta análise permitiu discutir como o mercado consiste num template utilizado por agentes de mercado para o exercício de cidadania. Discute-se que as práticas desempenhadas nos mercados envolvem não somente consumidores, mas sim uma rede de agentes que assumem o mercado um local de participação e pertencimento social. As reflexões apresentadas servem de suporte para estudos empíricos que visam compreender como o exercício de cidadania se manifesta nas práticas de mercado e as suas consequências positivas e negativas.

show abstract

Section: Imbricamento Entre Cidadania E Mercadounclassified

Cidadania e Mercado: Participação e Pertencimento Social Mediados por Interações no Mercado

Dalmoro

2021

Rev. Int. de Marketing

View full text Add to dashboard Cite

show abstract

“…Something similar can be observed in the case of Uber, in which, hitherto, the stable urban mobility market underwent significant changes with the emergence of the app. The procedures in this article, namely, the mandala of the actors in dispute and the hierarchical tree, were important instruments for reaching this understanding: innovations destabilize structures and generate externalities (Callon, 1998;Leme & Rezende, 2018).…”

Section: Contributions To the Study Of Disruptive Innovations: Contromentioning

confidence: 99%

“…For Medeiros et al (2014), and Leme and Rezende (2018), market construction involves the notion of framing and overflow, concepts based on Callon (1998). Framing "encompasses the process of calculated practices, such as rules, regulations, agreements, contracts, transactions, among others […]" (Medeiros et al, 2014, p. 157).…”

Section: Contributions To the Study Of Disruptive Innovations: Contromentioning

confidence: 99%

“…Framing "encompasses the process of calculated practices, such as rules, regulations, agreements, contracts, transactions, among others […]" (Medeiros et al, 2014, p. 157). For Leme and Rezende (2018), framing is a process of stabilization of market arrangements -actors submit to rules (Callon, 1998). However, actions can go beyond barriers and in this case "interfere with the actions of other agents that are not necessarily related to the economic exchange that has occurred" -overflowing (Medeiros et al, 2014, p. 158).…”

Section: Contributions To the Study Of Disruptive Innovations: Contromentioning

confidence: 99%

See 1 more Smart Citation

Opening Black Boxes of Disruptive Innovations: Controversies Involving Uber in Belo Horizonte

Vieira

Paiva

Alcântara

et al. 2020

RAM, Rev. Adm. Mackenzie

View full text Add to dashboard Cite

Purpose: This article aims to understand the controversies present from the insertion of a disruptive technology in a new business model, Uber, in the urban mobility market of Belo Horizonte-MG. Originality/value: The actor-network theory allows us to describe innovation as technical and social, as well as to identify the sociomaterialities that enact and multiple realities from controversies in dispute. The proposal is original in investigating how a disruptive innovation is built as a “fact”, accompanying its stabilization processes. Design/methodology/approach: The research was operationalized from the actor-network theory itself, using cartography to follow the actors in their controversies. The data came mainly from newspapers, postings on social networks and legal materials accessed through the internet (from December 2014 to July 2017). For the presentation of the results, the mandala of actors who dispute positions in controversies and the hierarchical tree of the controversies were used. Findings: The arrangement was marked by several controversies that deal with the legitimacy of the application, the labor relations established by the innovation and the quality of the services provided, each supported by different actors, positions and arguments. Four types of technology identified in this arrangement were identified: 1. user technology; 2. service provision; 3. economic issues; and 4. Uber driver. It is understood, therefore, that the technology has multiple dimensions and is enacted of different forms, and that this arrangement has not yet stabilized.

show abstract

“…It is necessary to investigate the implementation of ER from a sociotechnical approach, which does not dissociate the "technical" (hardware/software and other components) from the "social" (people, politics, subjectivities and the organization itself), but recognizes the technology as a nonhuman immersed in a network of relationships considering dynamics and processes. [11][12][13][14] Technological artifacts are not reduced to technical devices (work instruments), without the possibility of emitting effects on people. 15 Humans and non-humans have the capacity for agency (they have effects on each other) in a network, weaving relationships.…”

Section: Introductionmentioning

confidence: 99%

Implementation of an Electronic Medical Record in Light of the Actor-Network Theory

Macedo

Gontijo

Brito

et al. 2021

Texto contexto - enferm.

View full text Add to dashboard Cite

Objective: to describe the human and non-human actors network involved in the implementation of an electronic medical record in Primary Health Care in Minas Gerais. Method: this is a study with a qualitative approach, with the Actor-Network Theory as a theoretical framework and Controversy Cartography as a methodological framework. We interviewed 20 health professionals, managers and other spokespersons involved with the implementation of an electronic medical record in a city in Minas Gerais State. We conducted observation and collection of 30 documents when following the participants from September 2018 to August 2019. For analysis, we used the following scales to visualize the mapped social dynamics: Minor Scale (brief and chronological description of the main events); Intermediate Scale (identification of humans and non-humans, their relationships and controversies); Major Scale (detailed description of the main controversies). Results: the network of actants involved in the electronic medical record implementation is woven from controversies: multiple actants and their translations influencing the electronic medical record implementation; contributions and weaknesses shaping the electronic medical record as an open controversy. Such controversies emerged from the mobilization of actors from various spheres of government, in addition to the place of implementation. Despite the weaknesses found, the electronic medical record contributed to: support decision-making; monitor patients’ health history; integrate information between the assistance network points. Conclusion: the success of the technology implementation was influenced by the relationships established between humans and non-humans from different management spheres, which, by mobilizing, strengthen or weaken computerization.

show abstract

A Construção de Mercados sob a Perspectiva da Teoria Ator-Rede e dos Estudos de Mercado Construtivistas (EMC)

Cited by 13 publications

References 15 publications

Cidadania e Mercado: Participação e Pertencimento Social Mediados por Interações no Mercado

Cidadania e Mercado: Participação e Pertencimento Social Mediados por Interações no Mercado

Opening Black Boxes of Disruptive Innovations: Controversies Involving Uber in Belo Horizonte

Implementation of an Electronic Medical Record in Light of the Actor-Network Theory

Contact Info

Product

Resources

About