2011
DOI: 10.1080/03031853.2011.562675
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A consumer-orientated study of the South African beef supply chain

Abstract: The South African beef industry, like many other South African supply chains, is challenged by the increased complexity and demand brought about by globalization, increased volumes and competition, shortage of skilled staff and pressures to meet changing customer needs. The power has shifted from the supply side to the consumer. The consumer has been empowered by greater knowledge. Consumer needs are changing. A combination of these two facts implies that not only the retailer, but also the supply chain as a w… Show more

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Cited by 8 publications
(10 citation statements)
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“…Consumers normally believe that freshness of meat in a sanitized purchase outlet provides assurance for safer meat [24]. However, some of the consumers in South Africa are too casual about meat safety, hence the purchase of meat and offal from street vendors which may be susceptible to health concerns [25].…”
Section: Introductionmentioning
confidence: 99%
“…Consumers normally believe that freshness of meat in a sanitized purchase outlet provides assurance for safer meat [24]. However, some of the consumers in South Africa are too casual about meat safety, hence the purchase of meat and offal from street vendors which may be susceptible to health concerns [25].…”
Section: Introductionmentioning
confidence: 99%
“…In one study [45], consumers' knowledge of the supply chain as well as their concerns and acceptance of measures of meat safety were found to be different. Labuschagne et al [46] revealed that the South African consumer market was diverse, comprising various cultures, races, preferences and market segments. The different behaviors and attitudes identified in the current study seemed to be a consequence of a perceptive conflict and a lack of understanding of the meat supply and production chains.…”
Section: As Indicated Inmentioning
confidence: 99%
“…This interaction is due to specific meat classes and not all the red meat carcass classes play a role in the resulting effect. Labuschagne et al. (2011) confirm that different meat types compete.…”
Section: Resultsmentioning
confidence: 64%
“…Different meat types therefore influence the prices of each other. They do not only compete with other meat types, but with other protein sources as well ( Labuschagne et al., 2011 ).…”
Section: Resultsmentioning
confidence: 99%
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