Abstract:This study was conducted to analyze the appeals of food and beverage TV commercials which were broadcasted on Turkey's national and international TV channels between 2011-2018. The main aim of this research was to do a reality check and try to compare different groups of food TV commercials according to their basic characteristics and appeal strategies. The research followed Aristotle's modes of persuasion, and product appeals are identified primarily from the literature review and summarized into a systematic… Show more
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