Abstract:Murray Sidman’s Coercion and its fallout (1989) is a classic on the behaviorist perspective to social issues. The book provided an operational approach to complex behavioral phenomena, paving the way for behavior analysts to address a wide range of human affairs. Nevertheless, the equivalence established by Sidman between coercion and the use of punishment and negative reinforcement (i.e., aversive control) is tricky, given that the very idea of aversive control is a matter of controversy to this day. Therefor… Show more
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