A cross cultural study of gender differences in omnichannel retailing contexts

Ameen, Nisreen; Tarhini, Ali; Shah, Mohak; Nusair, Khaldoon

doi:10.1016/j.jretconser.2020.102265

Cited by 59 publications

(41 citation statements)

References 91 publications

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“…The credibility, in its turn, seems to be a perceived construct (Paquette, 2013;Lou and Yuan, 2019). For this reason, one cannot decide that a specific piece of information is unanimously deemed as being a credible one as this judgement lies in the hearts and minds of the receivers (Ameen et al, 2020a;Rebelo, 2017;Lou and Yuan, 2019). In the past few decades, the content and information creation in the traditional media spaces that tackled people on a large scale was confined to individuals who are blessed with financial eligibility and sound jurisdiction (Ameen et al, 2020b;Geho and Dangelo, 2012;Paquette, 2013).…”

Section: Influencers' Credibilitymentioning

confidence: 99%

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

AlFarraj

Alalwan

Obeidat

et al. 2021

RIBS

132

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Purpose This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic dermatology consumers in Jordan. Design/methodology/approach The population of this study entails all followers of aesthetic dermatology clinics on their Instagram accounts. However, only three influencers from the aesthetic dermatology industry were selected and approved the request of sharing the survey instrument on their official platforms. Overall, 600 surveys were distributed, but only 384 were completed fully, constituting a 64% response rate. Findings The data analysis revealed an excellent fit for the data and indicated an impact of attractiveness and expertise on online engagement and PI. Moreover, a mediating influence was also found for online engagement on the path between influencer credibility and PI. Research limitations/implications This study has a limitation of collecting the data from only three influencers; consequently, collecting data from the followers of more than four influencers would get more generalizable results. Second, considering further, examining the mediating role of other variables such as electronic word-of-mouth (EWOM) and loyalty programs could also provide further insights onto the nature of the factors affecting the PI. In addition, future studies should examine the differences of using more than one social media platform. Practical implications The main findings of this study have a number of managerial implications for marketing management that hint at liking the influencers who are highly trusted owing to their extensive expertise in the area they are marketing rather than only depending on their physical attractiveness. The Jordanian culture does not focus only on the image shared by the social media as the reviews can either support or decline the influence of even the celebrity. Significantly, a set of managerial implications come from the current research. Social implications Two major areas are the most important; these are the trustworthy issue and the EWOM. The marketers should encourage their customers to openly talk about their experiences as they have an imperative role in liking influencers in a way that improves their PI. The second implication is related to social media platforms management that marketing managers should resolve any negative EWOM caused and to enhance followers’ satisfaction levels of the services. The increase in satisfaction positively affects PI, and the service makes the influencer role become more effective. Originality/value This study was able to add a value to the current understanding of the main antecedents of customer engagement by looking at these dimensions of perceived credibility. Another contribution was captured in this study by successfully validating the meditating impact of customer engagement between influencers’ credibility dimensions and PI, especially in the absence of the studies that have addressed such relationship.

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Section: Influencers' Credibilitymentioning

confidence: 99%

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

AlFarraj

Alalwan

Obeidat

et al. 2021

RIBS

132

View full text Add to dashboard Cite

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“…Trust has been defined as an attitude of confident expectation that one's vulnerabilities in a risky situation will not be exploited (Corritore et al ., 2003). It is an important human behaviour that determines the quality of human relationships, especially under conditions of uncertainty and risk (Lara-Rubio et al , 2020; Cao et al , 2018; Ameen et al ., 2020a, b, 2021; Maitlo et al , 2019). Trust has gained considerable importance in the marketing literature due to its direct impact on building a solid and profitable relationship between service provider and consumer, especially in the online environment, where the absence of face-to-face relationships has exacerbated uncertainty and risk (Kumar et al , 2020; Al-Hujran et al , 2015).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The impact of service quality, trust and satisfaction on young citizen loyalty towards government e-services

Alkraiji

Ameen

2021

ITP

Self Cite

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PurposeThis study examines the effect of multidimensional constructs on citizen loyalty to e-government services. More specifically, it examines the effects of service quality, trust and satisfaction on loyalty to these services.Design/methodology/approachThe data were collected via a questionnaire that was completed by 780 foundation-year students in government universities in Saudi Arabia. The students who participated in the study had used a unified system provided by the Ministry of Education in Saudi Arabia for university admission. The data were analysed using structural equation modelling.FindingsThe key findings revealed that the factors service quality, trust in government, trust in e-government services and citizen satisfaction play a significant role in developing citizen loyalty to e-government services. Trust in government has the strongest direct effect on citizen loyalty to e-government services, and service quality has the strongest total effect on citizen loyalty. In contrast, citizen satisfaction has the least significant influence on citizen loyalty to e-government services.Originality/valueThis study proposes a new model for citizen loyalty to e-government services that combines the service quality model and trust theory. In addition, this study is among the first to categorise trust into three factors – trust in government, trust in e-government and disposition to trust – and integrate them into a model. Furthermore, the study reveals the roles of satisfaction and service quality in developing citizen loyalty. The findings of this study fill a gap in knowledge on citizen trust in, satisfaction with and loyalty to e-government services.

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“…In order to avoid it, companies can adopt some initiatives related to smart logistics such as innovative vehicles, proximity stations or points, collaborative and co-operative urban logistics, optimization of transport management and routing, and innovations in public policies and infrastructures [58]. In addition, technology advances such as mobile applications, artificial intelligence, virtual reality, augmented reality, and biometrics [60] and alternative vehicles contribute to consumers' demand for convenience and flexibility (parcelcopters and drone pilots) and vehicle innovation for environmental benefits (electric vehicles, street scooters, and vehicles on natural gas or biogas) [61] can be used. Finally, pick-up points and lockers are alternative locations for home delivery, allowing a bundle of parcels to be delivered at one stop, instead of delivering parcels at several individual stops [59].…”

Section: Discussionmentioning

confidence: 99%

Challenges, Opportunities, and Lessons Learned: Sustainability in Brazilian Omnichannel Retail

Sousa

Barbosa

Oliveira³

et al. 2021

Sustainability

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This paper reports the focus group results administered with top executives of the Brazilian retailers regarding their omnichannel strategies. This study aimed at analyzing the process of implementing omnichannel strategies and identifying contributions omnichannel has to sustainability. Using qualitative exploratory and a case study design to assess three large Brazilian retailers, we collected information concerning omnichannel implementation associated with processes, technologies, and organizational structure. This study was conducted with top executives in Brazil. Results suggest that the most viable solution, given a company’s investment capacity, is implementing an e-commerce platform that results in greater integration, profitability, and sustainability of the whole chain. A discussion on the benefits and outcomes related to the sustainable performance of such companies is also presented. This study answers calls for more research on the retail sector in Latin American countries.

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A cross cultural study of gender differences in omnichannel retailing contexts

Cited by 59 publications

References 91 publications

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

The impact of service quality, trust and satisfaction on young citizen loyalty towards government e-services

Challenges, Opportunities, and Lessons Learned: Sustainability in Brazilian Omnichannel Retail

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