A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Netemeyer, Richard G.; Durvasula, Srinivas; Lichtenstein, Donald R.

doi:10.1177/002224379102800306

Cited by 253 publications

(267 citation statements)

References 15 publications

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“…Therefore, this study examines the cross-cultural applicability of a scale for profiling consumers' decision-making styles. The study is consistent with the stream of research that addresses the crosscultural generalizability of consumer behavior measurement scales and procedures (see Netemeyer, Durvasula, and Lichtenstein 1991).…”

Section: Cross-cultural Generalizability Of a Scale For Profiling Consupporting

confidence: 83%

“…Researchers have suggested that most measures developed in consumer behavior are validated using U.S. samples and, therefore, might apply only to the United States (Green and White 1976). Perhaps for this reason, researchers have started to investigate cross-cultural dimensions of consumer behavior constructs (e.g., Andrews, Lysonski, and Durvasula 1991;Lysonski and Pollay 1990;Netemeyer, Durvasula, and Lichtenstein 1991). As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important.…”

Section: Discussionmentioning

confidence: 99%

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Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles

Durvasula¹,

Lysonski²,

Andrews³

1993

Journal of Consumer Affairs

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168

144

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Most studies that have developed and validated models and instruments in consumer affairs research have used U.S. samples. As a result, their cross-cultural generalizability remains unknown. This study reports a cross-cultural examination of a scale for profiling consumers' decision-making styles using a New Zealand sample. Examination of the scale's psychometric properties (i.e., dimensionality and reliability) offers general support for the scale's applicability to a different culture. Some differences were detected, however. The paper concludes with a discussion of these differences and the implications of the findings.Profiling consumers' decision-making styles has been the focus of a multitude of consumer interest studies (e.g., Bettman 1979; Sproles 1985;Thorelli, Becker, and Engeldow 1975;Westbrook and Black 1985). Consumer affairs specialists use such profiles to understand consumers' shopping behavior, while advertisers and marketing researchers use them to segment the consumers into various niches for product positioning. Until this point, most of the empirical research investigating consumer styles used U.S. samples for developing and validating the measuring instrument. However, such research may be inapplicable to other cultures, unless cross-cultural psychometric properties of the measures (i.e. , dimensionality and reliability) are shown to exist (Douglas and Craig 1983;Hui and Triandis 1985). Further, if the psychometric properties of the measures of consumer decision-making styles vary widely across countries, conclusions based on the scale may actually be attributed to measure unreliability (Green and White 1976; Parameswaran and Yaprak 1987). As a result, evidence of the generalizability of consumer styles research and related instruments to other cultures is needed.

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Section: Cross-cultural Generalizability Of a Scale For Profiling Consupporting

confidence: 83%

Section: Discussionmentioning

confidence: 99%

Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles

Durvasula¹,

Lysonski²,

Andrews³

1993

Journal of Consumer Affairs

Self Cite

168

144

View full text Add to dashboard Cite

show abstract

“…Maintaining consistently high quality services is a powerful means of increasing the overall performance of a global Asian enterprise . Measures with sound psychometric properties across Asian countries will facilitate service marketing strategies in Asian markets (Netemeyer et al, 1991 All in all, the present study highlights the crucial role of service quality in enhancing social, firm, and individual performances by meeting customer needs during service co-creation. This understanding makes an important contribution to service research.…”

Section: Discussionmentioning

confidence: 75%

The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries

Gong

2018

Psychology and Marketing

155

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This research investigates and validates the cross‐national applicability of a service quality model in five Asian countries: China, Hong Kong, Japan, South Korea, and Singapore. The objectives of this research are to establish whether or not a service quality model can be conceptualized in the same way across Asian countries and to explore whether or not scores on the items can be meaningfully compared among the Asian countries. The findings show that overall service quality has a positive influence on customer satisfaction, which in turn leads to customer loyalty and customer happiness and that the general pattern of structural paths is valid in the five countries. Furthermore, the comparisons of paths show that most of them are not significantly different across the five countries. The results of this study reveal four key findings. First, customer well‐being or happiness was driven by service quality. Second, customer loyalty was driven by service quality across the five Asian countries, demonstrating that the economic values of service quality could be applied to Asian countries just as they are in North American and European countries. Third, customer satisfaction was driven by service quality. Fourth, customer income increased the effect of service quality on customer happiness via customer satisfaction in China, Hong Kong, and South Korea.

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“…For example, existing studies find that ethnocentric consumers underestimate foreign product attributes, which normally include quality, design, and package, whereas they have an overestimation towards local products (Sharma et al, 1995;Siamagka & Balabanis, 2015). Studies in developed countries suggest that ethnocentric consumers, generally, are proud of domestic products and judge them more favourable than foreign products; therefore, they are less likely to purchase foreign products (Netemeyer, Durvasula, & Lichtenstein, 1991;Sharma et al, 1995). Ethnocentric consumers normally have purchase intention towards domestic products or feel that it is morally wrong to buy foreign products.…”

Section: Consumer Ethnocentrismmentioning

confidence: 99%

U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model

Wang

Sahadev

et al. 2018

J of Consumer Behaviour

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Although considerable research has been conducted on consumer attitude towards foreign products, most of these studies focus on the attitude of products from Western developed countries. Our study intends to investigate the effects of consumers' national identification and culture sensitivity on their perceived risk of buying products from Eastern developing countries. Especially, this study advances the literature by identifying the mediation effect of consumer ethnocentrism and the moderating effect of consumer value consciousness. Taking China and India as focal emerging economies, the consumer survey (n = 308) in the United Kingdom produced the following results. First, U.K. consumers' national identification is positively related to their perceived risk of buying Eastern products through consumer ethnocentrism, whereas their cultural sensitivity has a negative relationship. Second, the effect of consumer ethnocentrism on the perceived risk of buying Eastern products is moderated by consumer value consciousness. Third, value consciousness also attenuates the indirect relationships between national identification or cultural sensitivity and perceived risk via consumer ethnocentrism.

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A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Cited by 253 publications

References 15 publications

Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles

Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles

The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries

U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model

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