A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?

Dennis, Charles; Brakus, J. Joško; Ferrer, Gemma García; McIntyre, Charles; Alamanos, Eleftherios; King, Tamira

doi:10.1177/1069031x18805505

Cited by 21 publications

(17 citation statements)

References 79 publications

(125 reference statements)

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“…Another study found emotional differences between men and women regarding service personnel's appearances, attitudes, and behaviors [46]. Thus, women are expected to react differently than men and show different satisfaction levels [47]. Thus, the following hypothesis is proposed: Hypothesis 2 (H2).…”

Section: The Role Of Gender On Satisfactionmentioning

confidence: 99%

Predictors of Hotel Clients’ Satisfaction in the Cape Verde Islands

et al. 2022

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Tourism has been fundamental for countries’ economic development, and Africa is the destination with the biggest tourism growth potential. Using 1414 travelers’ online reviews collected from TripAdvisor, the present work aims to understand which variables predict the satisfaction of Cape Verde’s hotel clients. Satisfaction was analyzed using sentiment analysis and ANOVA to predict the effect of the gathered variables on clients’ satisfaction. Results indicate that 90% of the clients revealed positive satisfaction and that nationality, date of stay, and previous traveler experiences affect satisfaction. Contrarily to our predictions, there is no statistically significant evidence that gender influences satisfaction. The findings of this study will help hotel marketing managers to align their strategies accordingly and meet their clients’ expectations.

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Section: The Role Of Gender On Satisfactionmentioning

confidence: 99%

Predictors of Hotel Clients’ Satisfaction in the Cape Verde Islands

et al. 2022

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“…We chose age because a diverse range of generations is represented in the current retail market as well as in the sample. We investigated gender because its influence on customer shopping behavior is considered critical in consumer behavior research [50,51]. Given the diverse ages represented in the sample, we first analyzed whether there were significant differences by age in perceived fluency, a key variable in our analysis.…”

Section: Resultsmentioning

confidence: 99%

Channel Depth or Consistency? A Study on Establishing a Sustainable Omnichannel Strategy for Fashion Department Store Retailers

Kopot

Cude

2021

Sustainability

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In recent years, fashion department stores have struggled to sustain their foothold in the competitive market due to changing consumer behavior as well as technological advancement. This study aimed to examine customers’ perspectives on the shopping channels of omnichannel fashion department stores. The analysis was based on data from 552 customers who shopped at U.S. omnichannel fashion department stores. Confirmatory factor analysis and structural equation modeling were utilized to analyze the hypothesized relationship. The results showed that brand attitude mediated the influence of perceived fluency of customers’ purchase intentions in the omnichannel fashion department store setting. Content consistency and process consistency also positively affected customers’ perceived fluency of the channels of those fashion department stores. Customers are more likely to purchase from a fashion department store that provides consistent content and processes across the multiple shopping channels from which they can purchase merchandise. Further, customers value consistency of the content and processes across all fashion department store channels. The results are insightful especially for industry practitioners, as it enables them to develop a sustainable omnichannel business strategy by focusing on the depth of the channels and channel consistencies (content and process) while improving customers’ purchase intention from their stores.

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“…Finally, in this study, we did not take into account the effect of other factors in the shopping scenario, such as gender and product involvement. For example, male and female consumers usually have different perceptions of online and offline shopping (Dennis et al , 2018; Rodgers and Harris, 2003). Future researchers may investigate whether male CBEC consumers structure different value and value-attainment paths compared to female CBEC consumers.…”

Section: Implications and Limitationsmentioning

confidence: 99%

Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective

Tayyab

Chang

et al. 2020

INTR

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PurposeThis study elicits the critical attributes, consequences and values associated with the purchasing process in the context of cross-border e-commerce (CBEC). The purpose is to provide a better understanding of the fundamental factors that determine consumer values in CBEC.Design/methodology/approachThe study applies the means-end-chain theory and soft-laddering techniques to interview 60 CBEC consumers to construct an implication matrix and a hierarchical value map (HVM) of the consumer purchasing process, consisting of attribute-consequence-value (A-C-V) paths.FindingsBy analyzing the significant linkages, elements, ladders and chains in the HVM, four dominant A-C-V paths were identified: economic-driven, efficiency-driven, progress-driven and quality-driven paths.Research limitations/implicationsThis study included only Chinese CBEC buyers. This limitation might affect the generalizability of the conclusions as culture, purchase habits and economic development differ between China and other countries.Practical implicationsThe results of this study provide CBEC practitioners an understanding of the consumer purchasing process and how consumer values are associated with platform characteristics. Thus, the results aid practitioners in allocating resources and developing CBEC platforms in an appropriate manner and direction.Originality/valueThis study sheds lights on the emerging phenomenon of CBEC. By applying the means-end-chain approach, the study provides a comprehensive HVM for interpreting the consumer online purchasing process in this novel context. By illustrating the dominant paths, this research provides deeper theoretical insights into the specific focuses of CBEC consumer purchasing.

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A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?

Cited by 21 publications

References 79 publications

Predictors of Hotel Clients’ Satisfaction in the Cape Verde Islands

Predictors of Hotel Clients’ Satisfaction in the Cape Verde Islands

Channel Depth or Consistency? A Study on Establishing a Sustainable Omnichannel Strategy for Fashion Department Store Retailers

Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective

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