2021
DOI: 10.1007/s10660-020-09455-8
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A cross-site comparison of online review manipulation using Benford’s law

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Cited by 5 publications
(4 citation statements)
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“…The fact that online reviews are both a tool that provides economic benefits and creates intense competitive pressure encourages businesses to manipulate online customer reviews (Gössling et al, 2019;Luca & Zervas, 2016). Online review manipulation is carried out through fake reviews (writing positive fake online reviews directly by the business or others associated with the business; writing negative fake online reviews directly by the business or others associated with the business to discredit competitors) or monetary incentives (offering coupons, discounts, cashback, or virtual money incentives to encourage consumers to write online reviews) (Zhao & Wang, 2021).…”
Section: Extended Summarymentioning
confidence: 99%
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“…The fact that online reviews are both a tool that provides economic benefits and creates intense competitive pressure encourages businesses to manipulate online customer reviews (Gössling et al, 2019;Luca & Zervas, 2016). Online review manipulation is carried out through fake reviews (writing positive fake online reviews directly by the business or others associated with the business; writing negative fake online reviews directly by the business or others associated with the business to discredit competitors) or monetary incentives (offering coupons, discounts, cashback, or virtual money incentives to encourage consumers to write online reviews) (Zhao & Wang, 2021).…”
Section: Extended Summarymentioning
confidence: 99%
“…Çevrim içi yorum manipülasyonu, sahte/hileli yorumlar (doğrudan işletme veya işletmeyle ilişki başkaları tarafından olumlu sahte çevrim içi yorumların yazılması; rakipleri kötülemek amacıyla doğrudan işletme veya işletmeyle ilişki başkaları tarafından olumsuz sahte çevrim içi yorumların yazılması) ya da parasal teşvikler (tüketicileri çevrim içi yorum yazmaya teşvik etmek için kupon, indirim, para iadesi veya sanal para teşviklerinin sunulması) vasıtasıyla gerçekleştirilmektedir (Zhao & Wang, 2021). Bu çerçevede en sık karşılaşılan uygulamalar ise yöneticiler tarafından sahte yorumların yazılması, personelden müşteri gibi olumlu yorum yazmalarının istenmesi, sosyal medya kullanıcılarından ve müşterilerden olumlu yorum yazmalarının talep edilmesi, çevrim içi platformlarla ortaklık kurulması, rakipler için yapılmış olumsuz yorumların Tripadvisor gibi platformlara yerleştirilmesinin sağlanması ve olumsuz yorumların platformlardan silinmesinin sağlanmasıdır (Gössling vd.…”
Section: çEvrim İçi Yorum Manipülasyonuunclassified
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“…Recently, studies have used Benford's law in assessing the validity of COVID-19 case reporting data (Kilani & Georgiou, 2021;Silva & Figueiredo Filho, 2021), academic publishing networks (Toši c & Vičič, 2021), effects of the local crime environment on financial reporting (Golden, 2021), online reviews (Zhao & Wang, 2021), among others. Studies in ethics on forensic accounting in the context of small and medium enterprises (SMEs) are either exploratory or have focused on the motives of financial misreporting (Carpenter & Reimers, 2005;Tschopp & Huefner, 2015;Zhang et al, 2020Zhang et al, , 2021.…”
Section: Introductionmentioning
confidence: 99%