A Cultural Studies Perspective Toward Understanding Corporate Image: A Case Study of State Farm Insurance

Moffitt, Mary Anne

doi:10.1207/s1532754xjprr0601_03

Cited by 47 publications

(23 citation statements)

References 8 publications

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“…Less frequently the respondents also mentioned a decrease in the sale of a product or service (45.8%; for planned M=5. 24 However, it should be mentioned that there are sectors which depart from the general trend (e. g., the energy sector, in the case of which the main negative aspect are compensations (66.7%) followed by the reputation deterioration (50%). The thesis concerning the influence of the mode of communication on impact of negative effects was verified by means of a T-test for two independent samples.…”

Section: Rq1mentioning

confidence: 99%

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Improvised or Planned Communication? Identifying the Determinants of Positive Effects in Crisis Situations

Rydzak

2010

JOIS

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Abstract. The economic downturn will almost certainly increase the length, nature, and depth of crises to be faced by companies. These conditions open opportunities for crisis communication, but the literature still differs about how to plan for crises. This article suggests that public relations learn from business and economics in accepting a crisis as a normal stage, attempts to provide an empirical contribution to the general debate on planning, and sets a benchmark for future studies in the area in Poland. The author's analysis of field research surveys partially confirm the view that existing universal crisis communication procedures can make an organization unnecessarily rigid and that the benefit of such procedures is limited. Therefore, the results challenge the predominant 1990s paradigm (and its contemporary supporters), with regard to planning reactions to a crisis situation. Its provisional conclusions suggest no statistically significant relation between the lack of a specific crisis plan and the outcome (in terms of either economic or reputational losses). However, there are two areas (finance and production), in which the positive aspects of a crisis are closely correlated with organizations which have experienced crises and acted without a communication plan.

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Section: Rq1mentioning

confidence: 99%

“…of an organisation (Dutta & Kim, 2009). The majority of proposed solutions focused mainly on strategies that were to protect the organization against changes and maintain, or restore, the reputation, defined as the perceptions of an organization shared by an audience (Benoit, 1995;Moffit, 1994;Moffit, 2001;Holtzhausen & Roberts, 2009). …”

Section: Introductionmentioning

confidence: 99%

Improvised or Planned Communication? Identifying the Determinants of Positive Effects in Crisis Situations

Rydzak

2010

JOIS

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“…One important move is the replacement of ' corporate identity ' with the term ' corporate persona ' . Owing to the fact that some authors use the term image to refer to the corporate identity that an organization communicates rather than as a receiver-based concept (ie image is perceived by audiences (eg Moffi tt, 1994Moffi tt, , 1999 )), we prefer the rhetorical notion that organizations communicate who they are through personae ( McMillan, 1987 ; also see Cheney, 1992 ). The reason for our preference is because organizations most likely do not completely convey their corporate identities in every message they strategically employ.…”

Section: Modeling the Message Design Process Into Reputation Managementmentioning

confidence: 99%

Leveraging Organizational Innovation for Strategic Reputation Management

Courtright

Smudde

2009

Corp Reputation Rev

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“…Dynamic ontology construction algorithm from Wikipedia Moffitt, 1994). Wang, 1978;Roth와 Romeo, 1992;Martin과 Eroglu, 1993;Shin, 1993).…”

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confidence: 99%

Dynamic ontology construction algorithm from Wikipedia and its application toward real-time nation image analysis

Lee¹

2016

Journal of the Korean Data and Information Science Society

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A Cultural Studies Perspective Toward Understanding Corporate Image: A Case Study of State Farm Insurance

Cited by 47 publications

References 8 publications

Improvised or Planned Communication? Identifying the Determinants of Positive Effects in Crisis Situations

Improvised or Planned Communication? Identifying the Determinants of Positive Effects in Crisis Situations

Leveraging Organizational Innovation for Strategic Reputation Management

Dynamic ontology construction algorithm from Wikipedia and its application toward real-time nation image analysis

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