2018
DOI: 10.1108/ijqrm-03-2018-0073
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A customer journey perspective on service delivery system design: insights from healthcare

Abstract: The purpose of this paper is to provide novel theoretical insight into service delivery system (SDS) design. To do so, this paper adopts a customer journey perspective, using it as a frame to explore dimensions of experience quality that inform design requirements. Methodology This study utilises UK Patient Opinion data to analyse the stories of 200 cancer patients. Using a critical incident technique, 1,207 attributes of experience quality are generated and classified into 17 quality dimensions across five st… Show more

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Cited by 23 publications
(34 citation statements)
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References 63 publications
(142 reference statements)
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“…beds, operating theaters, availability of specialized professionals) (Kriegel et al , 2015; Elliott et al , 2015; Borenstein et al , 2016). On the other, hospitals can improve patient satisfaction and patient experience by focusing on the individual patient journey (Lutze et al , 2014; Ponsignon et al , 2018).…”
Section: Introductionmentioning
confidence: 99%
“…beds, operating theaters, availability of specialized professionals) (Kriegel et al , 2015; Elliott et al , 2015; Borenstein et al , 2016). On the other, hospitals can improve patient satisfaction and patient experience by focusing on the individual patient journey (Lutze et al , 2014; Ponsignon et al , 2018).…”
Section: Introductionmentioning
confidence: 99%
“…This issue is still on the front burner with the persisting poor doctor-patient ratio in low-income countries. The opinion of the public, and in this instance the patients and their relatives, is critical to the success of health care service delivery [19]- [21]. The favourability (or otherwise) of their opinions determines further patronage and ease of relationship with the health institution [22]- [24].…”
Section: Discussionmentioning
confidence: 99%
“…In regard to external efficiency or perceived customer quality, managers must understand that customers are also informants who can help them create value for both themselves and the company. Customer satisfaction results from the customer's experience of using the service (Ponsignon et al , 2018), and systems that enable customers to participate in the process of designing and producing services can increase customer satisfaction. Thus, service companies should design production processes to maximize customer experiences (Kohli and Jaworski, 1990; Verhoef et al , 2009).…”
Section: Discussionmentioning
confidence: 99%