A Development Strategy for Dairy Goat Farms in Bogor Regency - West Java

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang terkait dengan peternakan kambing perah untuk selanjutnya merumuskan strategi pengembangan yang mampu mendukung agribisnis susu kambing khususnya untuk Kabupaten Bogor. Penelitian dilaksanakan di 3 (tiga) peternakan kambing perah yang ada di Kabupaten Bogor. Penentuan sampel peternak dilakukan secara purposive yaitu peternakan kambing perah rakyat skala menengah yang memiliki populasi kambing perah lebih dari 100 ekor dan telah berdiri lebih dari 10 tahun. Pengumpulan data dilakukan selama bulan Februari -Mei 2014. Disain yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif dengan pendekatan cepat (rapid appraisal). Analisis data menggunakan Evaluasi Faktor Internal dan Evaluasi Faktor Eksternal, Matriks Strategic Position and Action Evaluation (SPACE) dan Matriks Grand strategy. Posisi strategis peternakan kambing perah di Kabupaten Bogor berada pada strategi agresif dalam SPACE matrix. Meskipun menghadapi berbagai ancaman, peternakan kambing perah di Kabupaten Bogor memiliki keunggulan sumberdaya. Analisis Grand Strategy Matrix menunjukkan peternakan kambing perah berada dalam posisi yang sangat bagus untuk memanfaatkan berbagai kekuatan internalnya untuk menarik keuntungan dari peluang-peluang eksternal, mengatasi kelemahan internal, dan menghindari beragam ancaman eksternal. Strategi terbaik yang berpeluang besar dipilih untuk peternakan kambing perah adalah penetrasi pasar dan pengembangan produk. Kata kunci: kambing perah, strategi pengembangan, faktor internal, faktor eksternal SPACE Matrix, Grand Strategy Matrix ABSTRACTThe objectives of present study were to formulate development strategies for dairy goat' farms that capable of supporting goat's milk agribusiness. Three medium scale dairy goat farms located in Bogor Regency which has population of more than 100 heads and has established more than 10 years were purposively selected for the study. Data were collected during February to May 2014. The design of this study was based on descriptive qualitative approach (rapid appraisal approach). Data were analized using internal factors evaluation (IFE) and external factors evaluation (EFE), strategic position and action evaluation (SPACE) matrix, and grand strategy matrix. It was revealed that dairy goat farms in Bogor Regency were located in quadrant I in SPACE matrix, which was on the aggressive strategy. Dairy goat farms have many resource advantages, despite facing various threats. The Grand Strategy Dairy Goat Farm Strategy (L. Cyrilla et al.) 161 Matrix analysis showed that dairy goat farms were in quadrant I. Dairy goat farms were in an excellent position to take advantage of the opportunities, overcome internal weaknesses and avoiding multiple external threats. The best strategies to be selected for dairy goat farms were market penetration and product development.

The influence of business innovation with relationship of organizational learning and job satisfaction on market orientation

“…Of many factors causing poor quality of dairy cattle milk, one of them is lack of business innovation among dairy cattle milk cooperatives (Cyrilla et al , 2016). It seems that cooperatives are failing to capture business opportunity, or possibly there is too much hesitation to increase performance efficiency of their business units (Asminaya et al , 2017).…”

Etawa Goat Business Development Strategy in Karanganyar Village Langsa City

“…The data processing process will follow certain stages according to the SWOT analysis approach to identify internal and external livestock factors, which will then be used to prioritize the best business development strategy. The stages of the data analysis method include descriptive analysis, external environment analysis, internal environment analysis, SWOT analysis (external strategy factor matrix (Azizah, 2020), internal strategy factor matrix (Cyrilla et al, 2016), analysis phase (Shapiro et al, 2017) 1 shows livestock owners and managers aged between 49 and 30 years, indicating that they are in their productive age (WHO, 2022). At this age, breeders and managers take their business seriously and acquire new information and knowledge more quickly, Which can support the ongoing Etawa goat farming business.…”

“…The opportunity factors include government support in animal husbandry programs, good technology, and market access (Kebebe et al, 2019;Baltenweck et al, 2020). Meanwhile, the threat factors faced by Etawa goat farms in other studies include competition with similar products that are cheaper and of higher quality (Cyrilla et al, 2015), limited natural resources (Dubeuf, 2022) and climate change (Cyrilla et al, 2016). This is different from the threat factors faced by Etawa goat farms in Karang Anyar Village.…”

“…Conducting in-depth research is necessary to identify the factors influencing livestock development and the constraints faced. Farmers must devise the appropriate business development strategy to ensure success and sustainable growth (Cyrilla et al, 2016).…”

Business strategy of salted egg agro-industry to achieve sustainable competitive advantage

“…Analysis of formulation framework strategy of David (2009) consisting of: Input stage, in which matrix of External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) (Ommani, 2011;Suhartini, 2013;Osita et al, 2014;Cyrilla et al, 2016) were used. Matching stage, in which Internal-External matrix, strategic sositioning, and action evaluation (SPACE) Matrix (Gurbuz, 2013), and Grand Strategy Matrix to determine formulation process of alternative strategy (Ommani, 2011;Cyrilla et al, 2016) were used Decision stage and strategy selection (Decision Stage), in which QSPM matrix (Quantitative Strategic Planning Matrix) (Ommani, 2011) was used. Assessment of the weight of each internal and external factors used analytical hierarchy process (AHP) method, in which all identified factors in the EFE and IFE matrices (Saaty, 2008) were assessed.…”