We study the problem of maximizing the expected lifetime of drift diffusion in a bounded domain. More formally, we consider the PDEin Ω subject to Dirichlet boundary conditions for b L ∞ fixed. We show that, in any given C 2 −domain Ω, the vector field maximizing the expected lifetime is (nonlinearly) coupled to the solution and satisfies b = − b L ∞ ∇u/|∇u| which reduces the problem to the study of the nonlinear PDEWe believe that this PDE is a natural and interesting nonlinear analogue of the torsion function. We prove that, for fixed volume, ∇u L 1 and ∆u L 1 are maximized if Ω is the ball (the ball is also known to maximize u L p for p ≥ 1 from a result of Hamel & Russ).2010 Mathematics Subject Classification. 35B51, 49K20 (primary) and 60J60 (secondary).