A distributed platform for personalized advertising in digital interactive TV environments

Athanasiadis, Erast; Mitropoulos, Sarandis

doi:10.1016/j.jss.2010.02.040

Cited by 19 publications

(11 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Based on the recognized mood of the user and user"s individual profile, system could automatically select TV content. This integration could be especially exploited in the interactive TV advertising landscape [32], [33]. In addition, further development will introduce additional security features, such as parental control and user privacy.…”

Section: Resultsmentioning

confidence: 99%

Designing an intelligent home media center

Đurić¹,

Ratkovic-Živanovic²,

Labus³

et al. 2016

FACTA U EE

View full text Add to dashboard Cite

This paper presents design and implementation of a personal intelligent home media center. The primary goal was to increase the quality of life with the use of ambient intelligence in smart homes. The solution presented here uses client-server architecture with network-attached storage for storing all multimedia contents. Sensors are used to identify person's presence and ambient intelligence techniques to recommend the most suitable multimedia content to end-users. The major advantages of this personal intelligent home media center are speed, intelligence, inexpensive components and scalability. The implementation was done in within one home media center, for the evaluation purposes.

show abstract

Section: Resultsmentioning

confidence: 99%

Designing an intelligent home media center

Đurić¹,

Ratkovic-Živanovic²,

Labus³

et al. 2016

FACTA U EE

View full text Add to dashboard Cite

show abstract

“…Kim and Sawhney (2002, s. 222) state that with the proliferation of interactive media, television broadcasting gained a new front; in fact it is considered a deeper change than the single important development in the 60 year history of television, namely the transfer to color television. Due to these aspects, the passive experience of television viewing is, if requested, transformed into an interactive, participative communication experience (Athanasiadis andMitropoulos, 2010, s. 1454). In this regard, interactive television may be defined as follows: a television that enables two-way communication while entailing various communication stages through applications run on a telephone, internet line, or set-top box.…”

Section: Interactive Television As a Conceptmentioning

confidence: 99%

User Central Content Design in the Age of Interactive Television

Taşdelen

Kesim²

2020

Erciyes İletişim Dergisi

View full text Add to dashboard Cite

The purpose of this study is to develop an interactive prototype for interactive television content design. The development process of the prototype for interactive television broadcasting consists of two stages. At the first phase of the process, eight experts' opinions were asked who accepted to take part in the study and are experienced in interactive TV and content from Netherlands, the USA, Australia, Singapore and Turkey. Therefore, this study is structured as a qualitative case study. According to the data obtained from the research, it was concluded that the design principles for interactive television broadcasting and the interactive applications for these principles carried out with 4 themes. These themes; creating interactive content appropriate to the visual language and aesthetics of television, second screen application in interactive television broadcasting, supporting control elements in line with the individual differences of the participants and providing online applications. In the second process step, in accordance with the data gathered from these interviews were applied to an interactive football program design. As a result, the content design created for each program offers the user a different level of interactive environment. Whether the program is appropriate to the visual language and aesthetics of television affects the user's behavior, the quality and naturalness of the interaction presented. The higher the number of online parameters changed in interactive football design, the higher the level of user participation in the football program. The level of interactivity in the football program is related to the interaction of the participants by making meaning through the personal symbols transmitted and the involvement of the participant in the content at the point of reciprocity, responsiveness and responsiveness.

show abstract

“…The introduction of interactive TV and radio has driven advertisers to better target users by local, personalised advertisements, which generate a qualified lead for future sales [194][195][196][197]. Furthermore, disaster warnings on TV and radio already exist, albeit in a broad way, not a personalised one (see Figure 16).…”

Section: Interactive Smart Tv and Radiomentioning

confidence: 99%

A Review of the Internet of Floods: Near Real-Time Detection of a Flood Event and Its Impact

Ackere

Verbeurgt

Sloover

et al. 2019

Water

View full text Add to dashboard Cite

Worldwide, flood events frequently have a dramatic impact on urban societies. Time is key during a flood event in order to evacuate vulnerable people at risk, minimize the socio-economic, ecologic and cultural impact of the event and restore a society from this hazard as quickly as possible. Therefore, detecting a flood in near real-time and assessing the risks relating to these flood events on the fly is of great importance. Therefore, there is a need to search for the optimal way to collect data in order to detect floods in real time. Internet of Things (IoT) is the ideal method to bring together data of sensing equipment or identifying tools with networking and processing capabilities, allow them to communicate with one another and with other devices and services over the Internet to accomplish the detection of floods in near real-time. The main objective of this paper is to report on the current state of research on the IoT in the domain of flood detection. Current trends in IoT are identified, and academic literature is examined. The integration of IoT would greatly enhance disaster management and, therefore, will be of greater importance into the future.

show abstract

A distributed platform for personalized advertising in digital interactive TV environments

Cited by 19 publications

References 9 publications

Designing an intelligent home media center

Designing an intelligent home media center

User Central Content Design in the Age of Interactive Television

A Review of the Internet of Floods: Near Real-Time Detection of a Flood Event and Its Impact

Contact Info

Product

Resources

About