Extensive research attention has been devoted to the Vehicular Sensor Network (VSN) owing to its great potential in environment monitoring. Still, it is difficult to diminish the broadcast storm and data collisions in vehicular senor environment. Due to improper broadcasting of safety message and transmission of packet at same time from multiple vehicles leads to collision. Our key intention is to overwhelm these shortcomings in VSN. Hence, we propose Novel Segment based Safety message broadcasting in Cluster (NSSC) based VSN. Our NSSC is mainly concentrated in three successive processes that are Cluster Formation, Collision Avoidance and Safety Message Broadcasting. Cluster formation is performed originally to sustain stable vehicular environment. Here, Variant based Clustering (VbC) Scheme is proposed to elect Cluster Head (CH) and to form clusters. CH is selected using Chaotic Crow Search (CCS) algorithm. In accord to mitigate the data collision during transmission between CH and Cluster Member, we propose Adaptive Carrier Sense Multiple Access/Collision Avoidance (Ada-CSMA/CA) protocol. Safety message broadcasting adopts Segment based Forwarder Selection (SFS) scheme which selects optimal forwarder using Fuzzy-Vikor method. In this, optimal forwarder is selected concerning to broadcast safety message which reduces the broadcast storm. In regard to validate the proposed NSSC, we have conducted simulations on Omnet++ and SUMO simulator based Veins framework. The acquired results are auspicious in terms of succeeding metrics reachability, average number of collision, duplicate data packets, latency, packet delivery ration and throughput.