It is necessary to reduce the currents of poloidal field (PF) coils as small as possible, during the static equilibrium design procedure of Experimental Advanced Superconductive Tokamak (EAST). The quasi-snowflake (QSF) divertor configuration is studied in this paper. Starting from a standard QSF plasma equilibrium, a new QSF equilibrium with 300 kA total plasma current is designed. In order to reduce the currents of PF6 and PF14, the influence of plasma shape on PF coil current distribution is analyzed. A fixed boundary equilibrium solver based on a non-rigid plasma model is used to calculate the flux distribution and PF coil current distribution. Then the plasma shape parameters are studied by the orthogonal method. According to the result, the plasma shape is redefined, and the calculated equilibrium shows that the currents of PF6 and PF14 are reduced by 3.592 kA and 2.773 kA, respectively.